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Responsibilities: <br />Comm LAB shall: <br />a. Develop a web page and collateral that is reflective the initiative. <br />b. Implement updates from the Santa Ana project manager. <br />Santa Ana shall: <br />a. Approve materials and provide feedback. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of October 2023. <br />TASK 6-C: MICRO CAMPAIGN: ACTIVE SHOOTER AWARENESS: VIDEO <br />PRODUCTION <br />Objective: Develop an effective messaging and outreach strategy to deliver key <br />messages via video to Orange County's citizens that increase ROC engagement, <br />preparedness and promote active shooter awareness. <br />Task Description: Research, identify and craft messaging and outreach strategy to <br />raise active shooter awareness through video content. This task includes: <br />a. Identify partnerships. <br />b. Conceptualize messages and scripts. <br />c. Collect necessary collateral. <br />d. Develop assets (graphic designs, lower thirds, etc.) <br />e. Post -production and finalize videos. <br />f. Post and promote on social media. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a strategy to appeal to the selected demographic. <br />b. Provide messaging options and taglines for marketing/advertising. <br />c. Record active shooter awareness videos with partners. <br />d. Present strategy to and seek approval of Santa Ana Project Manager <br />e. Distribute videos in accordance with the approved plan. <br />Santa Ana shall: <br />a. Provide necessary information and collateral. <br />b. Approve videos for distribution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />