Laserfiche WebLink
This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />Objective: Increase local awareness and outreach for residents to be prepared for an <br />active shooter situation. <br />Task Description: Research, identify and craft messaging and project strategy to raise <br />awareness about active shooter preparation through collaboration. This task includes: <br />a. Mapping out effective messaging and action items with stakeholders. <br />b. Identifying stakeholder representatives to participate in active shooter awareness <br />content. <br />c. Develop content with partners to keep the public prepared. <br />Responsibilities: <br />a. Create a strategy to appeal to the selected demographic. <br />b. Provide messaging options and taglines for marketing/advertising. <br />c. Create active shooter awareness content with partners. <br />d. Present strategy to and seek approval of Santa Ana Project Manager. <br />e. Begin to execute strategy in accordance with the approved plan. <br />Santa Ana shall: <br />a. Provide feedback and input on messaging and outreach strategies. <br />b. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of August 2023. <br />TASK 6-B: MICRO CAMPAIGN: ACTIVE SHOOTER AWARENESS: COLLATERAL <br />DEVELOPMENT & WEBSITE CONTENT <br />Objective: Create new website content and collateral that is reflective of ROC's overall <br />goals and objectives relating to active shooter awareness. <br />Task Description: <br />Develop, produce, and update collateral and website materials for use in all <br />programming and communications as appropriate. <br />