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AGREEMENT, without charge for advertising space (the "Free Advertising Space"). The foregoing obligation of OPERATOR to provide Free Advertising Space to City for Civic Promotions shall be and remain in effect only during those periods OPERATOR is operating the Digital Billboard with electronic/digital technology. In the event OPERATOR removes or is unable to operate the Digital Billboard for any reason, OPERATOR'S obligation to provide Free Advertising Apace to City for any reason shall be suspended for the period of time it is not operating the Digital Billboard. ii. Process for City Requests to Utilize Advertising Space for Civic Promotions. City shall be responsible for providing OPERATOR with its Civic Promotions, which may be updated by City at any time, and for any costs associated with providing OPERATOR with associated artwork in acceptable format. City shall notify Operator at least thirty (30) days before the proposed display date of a Civic Promotion. City must submit "camera ready art" utilizing formats and protocols acceptable to OPERATOR. All copy shall be submitted to OPERATOR at least ten (10) business days in advance. III. Limitations on City. City shall not charge for, or exchange goods or services for, any advertising space on the Digital Billboard provided by OPERATOR to City pursuant to this AGREEMENT; provided, however, that this limitation shall not be construed to prevent City from entering into agreements to promote properties within the City in conjunction with its tourism promotion activities, so long as City does not sell advertising for profit. In addition, it is expressly understood and agreed that Civic Promotions may not include any names, logos, marks, products, or services associated with any commercial entity, any campaign for public office in the City, or any third party non -governmental person or entity that is not located in, sponsored by or affiliated with the City. The forgoing limitation shall not be construed to prohibit the display of names, logos, or marks of organizations associated with City events or activities. B. Public Safety Announcements. OPERATOR shall utilize the advertising space on the Digital Billboard for regional emergency announcements and alerts, including but not limited to Amber Alerts and "wanted" criminal postings from law enforcement, without charge, as reasonably requested by the City of Santa Ana, in accordance with applicable local, regional, and/or state protocols within the parameters as uncontracted space available allows. C. Unacceptable Content. OPERATOR agrees not to utilize the Digital Billboard to advertise tobacco products, adult entertainment businesses, as defined in the Santa Ana Municipal Code, conferences/conventions for any of the foregoing prohibited uses, sexually explicit messages, or any violent, hate, or other obscene messaging. 8. Term. This AGREEMENT shall continue in full force and effect for a twenty (20) year period commencing on the Commencement Date ("Term"). OPERATOR may notify City up to twelve months prior to the expiration date of this AGREEMENT of its desire to extend the term of this AGREEMENT, and City and OPERATOR shall enter into negotiations and may agree to extend the term of this AGREEMENT pursuant to a mutual ;agreement in writing upon terms acceptable to both parties. Following termination or expiration of this AGREEMENT and provided no extension of this AGREEMENT is agreed to, within one hundred eighty (180) days after the date of the termination or expiration of this AGREEMENT, OPERATOR shall,