ROCKET SCIENCE MEDIA GROUP, INC.

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RUCKET(LAUNCH Rocket launch Marketing & PR • 190 S. Glassell St. SuRe 201, Orange CA 92666 MRKETIRe : P all. RELATIONS blastoff@rocketlaunchagenry.mm • (714) 694-7190 • w .rocketlaunchagency.com ROCKET LAUNCH CONSULTING AGENCY PROPOSAL Client: City of Santa Ana — Fiestas Patrias Event Marketing & PR Consulting Presented: March 2024 [Revised 3.27.24] SUMMARY Rocket Launch is looking forward to working with the City of Santa Ana to develop a marketing strategy for promoting the City's annual Fiestas Patrias event in September 2024. The proposed Scope of Work (SOW) below outlines Rocket Launch's role in building and executing an advertising and PR plan aimed at increasing awareness and driving attendance to this year's event. The following SOW represents a bank of 119 hours (tracked at our standard rate of $195/hr). Incremental support needed beyond this bank of hours will be negotiated and billed separately, based on our agency's standard blended rate of $195/hr). SCOPE OF WORK Below is the scope of work that Rocket Launch anticipates as part of the marketing strategy to support Fiestas Patrias. 1) Strategy Development a. Creation of a strategic marketing and PR plan and related timelines and budgets. 2) Public Relations_ (PR) Consultation & Support a. Consult with client to develop a proactive PR strategy that drives consumer media coverage supporting Fiestas Patrias, with a dedicated focus on non -Spanish language media outlets (to bolster existing coverage in Spanish -language outlets), including print/online and broadcast media. b. Develop event announcement release that highlights the activities and attractions at 2024 Fiestas Patrias (including featured musical artists), along with a Media Alert encouraging media attendance of the event opening day. c. Development of suggested media messages / interview talking points (as needed). d. Provide local (OC/LA) outreach to all relevant online/print and broadcast outlets. e. Pitch local OC/LA broadcast TV media with the goal of securing at least two (2) live or taped TV segments — pre -event. f. Ensure inclusion of the event on long -lead and short -lead online event calendars. 3) Paid Advertising Consultation Strategy & Execution a. Consult with client to develop a paid advertising strategy to promote the event. Strategic planning to include: b. Plan to secure/negotiate media and media buying. c. Ad trafficking and monitoring. d. Likely to include an emphasis on digital advertising (specifically Meta and Google): i. Develop and refine target audiences for each paid advertising channel.