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RNCKETS LAUNCH <br />MARKETING & PUBLIC RELATIONS Rocket Launch Marketing & PR • 190 S. Glassell St. Suite 201, Orange CA 92866 <br />blastoff@rocketlaunchagency.com • (714) 694-7190 • w .rocketlaunchagency.com <br />Execution of ad placements, monitoring and adjusting as needed <br />throughout campaign. <br />e. Campaign reporting and analytics. <br />ONU •.r u•r..-u • .•■ .• <br />a. Maintenance and implementation of strategic marketing plan. <br />b. Bi-weekly status calls, starting in April 2024. <br />c. Preparation of reporting materials and other administrative items. <br />d. Presentation of program recap materials <br />AGENCY FEES & HARD COSTS <br />The fees below reflect a recommended 7-month partnership (April - October 2024) to support the <br />promotion of Fiestas Patrias. <br />Agency fees include the following services outlined in the above scope of work. <br />• Marketing strategy development <br />• Public relations support <br />• Paid advertising strategy & execution <br />• Account management & reporting <br />• Client hard costs (covers the costs of PR software for media monitoring/database during <br />program period, along with local travel expenses and related hard costs) <br />Agency fee payment structure - Total project to be split among three (3) invoices: <br />• Initial $5,000 payment (due at start of project) <br />• Second invoice (due July 31, 2024) <br />• Third invoice (balance due by October 31, 2024) <br />o The agency SOW above is inclusive of all agency fees to support each listed tactic and <br />represents a collective total of 119 agency hours (tracked at a standard rate of $195/hr). <br />o This agency SOW is strictly limited to agency fees & related hard costs to support this <br />scope, it is not inclusive of paid media / advertising placements. <br />o Items needed outside the scope of this agreement will be negotiated separately or billed <br />separately at a blended rate of $195/hour. <br />o Any need to purchase licensed stock photos or video footage is out of scope. <br />