Item 14 - Purchase of Firewall Hardware and Services

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F:::RTnET Response to RFP# 40-22 • What differentiates your company from competitors? Fortinet offers the most cost effective networking and cyber security solutions in the market providing the best total cost per protected megabit of traffic as tested by independent sources such as NSS labs. Recognized as a leader by technology research firm Garter, Fortinet lowers total cost of ownership by integrating cyber security into all of our products and simplifying administration through near single -pane of glass management. With the added benefit of our integrated FortiGuard Services, Fortinet provides near real-time effectiveness to cyber threats by ensuring that all threats known and unknown can be identified and mitigated as close to the source and as quickly as possible. In summary, Fortinet products protect your entire digital attack surface more effectively, at lower total cost and can be managed more efficiently than any other product on the market today. • Describe how your company will market this contract if awarded. Fortinet provides marketing on its products and services throughout the sales lifecycle. Fortinet's marketing strategy is geared towards nurturing our relationships with our customers to grow business, lock in brand loyalty, and foster customer advocacy for our solutions. Fortinet has created marketing materials specifically geared toward public sector customers and intends to market the NCPA contract in a multitude of ways to reach our intended audience. Each of these avenues will promote awareness of the NCPA contract and highlight our products and services. Fortinet understands the importance of marketing NCPA contracts to public sector customers and during the life of the contract Fortinet's marketing plan will include the following: =� Website advertisement and social media awareness campaigns. General media exposure in various digital and print publications. Sales team trainings to inform them of the contract and teach them how to promote the II contract to our customers. Customer outreach activities from our sales team, within their respective areas of jA operation or vertical focus, to get our current customers acquainted with the NCPA contract. t: Conference calls and webinars to inform and educate potential new customers on the value proposition of the NCPA contract. Participation in advisory councils, sponsored regional events, and attendance at annual public sector tradeshows to promote NCPA contract awareness. Fortinet will also provide support on marketing efforts executed by our authorized resellers. While each reseller will operate their own marketing program, Fortinet will assist its authorized resellers by providing in depth information on its products and will also outline the value proposition of the NCPA contract. • Describe how you intend to introduce NCPA to your company. Fortinet understands that effective communication to our sales team regarding the awarded NCPA contract is crucial to our success as a NCPA contract holder. Our SLED Contracts Team will take the lead on introducing the NCPA contract to Fortinet Sales Account Managers responsible for sales to the SLED market. This team will also introduce the contract to Channel Managers responsible for recruiting and supporting resellers who serve this market.