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Exhibit 13 <br />Consistent and Supportive General Plan Goals and Policies <br />o Policy LU-2.2 Capture Local Spending. Encourage a range of commercial uses <br />to capture a greater share of local spending, and offer a range of employment <br />opportunities. <br />o Policy LU-2.3 Supportive Spaces. Provide a diversity of land uses that support <br />residents, visitors, and businesses, such as open space, areas for community <br />gatherings, and outdoor entertainment venues <br />o Policy LU-2.4 Cost and Benefit of Development. Balance the benefits of <br />development with its fiscal impacts on the city and on quality of life for the <br />community. <br />o Policy LU-2.5 Benefits of Mixed -Use. Encourage infill mixed -use development <br />at all ranges of affordability to reduce vehicle miles traveled, improve <br />jobs/housing balance, and promote social interaction. <br />o Policy LU-2.7 Business Incubator. Support land use decisions that encourage <br />the creation, development, and retention of businesses in Santa Ana. <br />o Policy LU-2.8 City Image. Encourage land uses, development projects, and <br />public art installations that promote the city's image as a cultural, governmental, <br />and business -friendly regional center. <br />o Policy LU-2.10 Smart Growth. Focus high density residential in mixed -use <br />villages, designated planning focus areas, Downtown Santa Ana, and along <br />major travel corridors. <br />• Goal LU-4: Complete Communities. Support a sustainable Santa Ana through <br />improvements to the built environment and a culture of collaboration. <br />o Policy LU-4.5 VMT Reduction. Concentrate development along high quality <br />transit corridors to reduce vehicle miles traveled (VMT) and transportation - <br />related carbon emissions. <br />The project is consistent with these General Plan Land Use Element goals and <br />policies, as it provides for redevelopment of an existing, auto -oriented commercial <br />center with a new mixed -use urban village. The project has been thoroughly evaluated <br />for environmental impacts, as well as for market, fiscal impact, economic impact, and <br />community benefits through multiple analyses. The proposed specific plan establishes <br />a foundation for future developments within the specific plan area that provide a <br />balance of commercial and residential land uses, conforming to the General Plan's <br />DC-5 land use designation and the South Bristol Street Focus Area's goals. The infill <br />nature of the project encourages smart growth by conserving resources and locating <br />new development in an already -urbanized, transit -oriented area adjacent to or near <br />major employment centers. The project conforms to all Vehicle Miles Travelled (VMT) <br />guidelines adopted by the City and enhances the City's image at a major intersection <br />leading into Santa Ana. <br />Page 5 of 10 <br />