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Exhibit 13 <br />Consistent and Supportive General Plan Goals and Policies <br />• Goal UD-1: Physical Character. Improve the physical character and livability of the <br />City to promote a sense of place, positive community image, and quality environment. <br />o Policy UD-1.1 Design Quality. Ensure all developments feature high quality <br />design, materials, finishes, and construction. <br />o Policy UD-1.2 Public Art. Require public art as part of major developments and <br />the public realm improvements. <br />o Policy UD-1.4 Safety Through Design. Incorporate public safety design <br />features into private and public developments to prevent loitering, vandalism, <br />and other undesirable activities. <br />o Policy UD-1.5 Attractive Public Spaces. Encourage community interaction <br />through the development and enhancement of plazas, open space, people <br />places, and pedestrian connections with the public realm. <br />o Policy UD-1.6 Active Transportation Infrastructure. Support the creation of <br />citywide public street and site amenities that accommodate and promote an <br />active transportation -friendly environment. <br />• Goal UD-2: Sustainable Environment. Improve the built environment through <br />sustainable development that is proportional and aesthetically related to its setting. <br />o Policy UD-2.1 Enhanced Public Realm Experience. Encourage development to <br />enhance the existing environment through the use of creative architectural <br />design and sustainable streetscape treatments that are consistent on each <br />corridor. <br />o Policy UD-2.2 Compatibility and Use With Setting. Employ buffers and other <br />urban design strategies to encourage the compatibility of new development <br />with the scale, bulk, and pattern of existing development. <br />o Policy UD-2.4 Intentional Design. Encourage design and architecture on <br />private and public property that accentuate focal points, activity nodes, and <br />historic areas. <br />o Policy UD-2.5 Relation to Surroundings. Ensure new development exhibits a <br />functional, comfortable scale in relation to its neighborhood. <br />o Policy UD-2.7 Building and Strengthening Identity. Collaborate with community <br />stakeholders to strengthen and foster development of community and <br />neighborhood identity and district character through complementary <br />architecture, unique streetscapes, and programming. <br />o Policy UD-2.10 Greening the Built Environment. Promote planting of shade <br />trees and require, where feasible, preservation and site design that uses <br />appropriate tree species to shade parking lots, streets, and other facilities, with <br />the goal of reducing the heat island effect. <br />Page 6 of 10 <br />