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Exhibit 13 <br />Consistent and Supportive General Plan Goals and Policies <br />• Goal UD-3: Attractive Travelways. Create and maintain safe and attractive travelways <br />through coordinated streetscape design. <br />o Policy UD-3.3 Foster Community Building. Promote a safe environment that <br />facilitates social interaction and improves active transportation along corridors. <br />o Policy UD-3.4 Improvements to Streetscape. Promote streetscape <br />improvement plans that are responsive to community needs, the nature of <br />adjacent uses, path characteristics, street classification, pedestrian scale, and <br />view corridors. <br />o Policy UD-3.6 Linear Park System. Support open space improvements along <br />roadways and nonvehicular paths, such as bike or multiuse trails, to create <br />linear open space that connect to a network of parks and activity areas <br />throughout the city. <br />o Policy UD-3.8 Pleasant Travel Experience. Maximize the use of street trees <br />and parkway landscaping to create a pleasant travel experience and positive <br />city image. <br />• Goal UD-4: Nodes and People Places. Create nodes and urban hubs throughout the <br />City to foster community, education, arts and culture, business activities, <br />entertainment, and establish Santa Ana as a vibrant center. <br />o Policy UD-4.1 Intentional Development. Support development growth in nodes <br />consistent with the City's vision as the dynamic urban center of Orange County. <br />o Policy UD-4.2 Image Making Through Architecture. Promote development <br />within nodes to reflect the significance of the area and cultivate a positive image <br />of Santa Ana through high quality architecture. <br />o Policy UD-4.3 Activate Open Space. Ensure architectural and landscape <br />design activates open space as a means to promote community interaction and <br />enhance the aesthetic quality of development. <br />o Policy UD-4.4 Vibrant Street Life. Encourage development within nodes that <br />promotes pedestrian activities, enhanced amenities, and engaging designs that <br />allow for discovery, excitement, and social interaction. <br />• Goal UD-5: Focus Intersections. Create focal points at major intersections to enhance <br />community identity and open space. <br />o Policy UD-5.1 Building Presence at Intersections. Create a strong presence at <br />focus intersections by locating intense building mass and open space areas <br />along the street that include high quality design and materials. <br />• Goal UD-7: Gateways. Create and strengthen gateways into the City that promote a <br />sense of arrival. <br />Page 7 of 10 <br />