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EXHIBIT 1 LOGAN CROW Executive Director 323-428-7411 logan@thefridacinema.org 305 E.4'h Street#100 Santa Ana, CA 92701 f4;414," E FRIDA CINEMA August 8, 2024 Esteemed representatives of the City of Santa Ana, My name is Logan Crow, and I am writing on behalf of The Frida Cinema, a non-profit arts organization and cultural center of which I serve as Executive Director. Among The Frida's various community arts programs, we are proud to produce the DTSA First Saturday ArtWalk events. ArtWalk, held monthly in Downtown Santa Ana (DTSA), began as a grassroots effort in the early 2000s to showcase community artists, which over the years has expanded to include live performances, interactive art installations, and a diverse array of vendors, transforming DTSA into a lively hub of creativity and community engagement. Since January 2023, The Frida Cinema has overseen the production of ArtWalk, ensuring it meets its core objective of highlighting Santa Ana's thriving community of artists, creators, and galleries by showcasing over forty arts and crafts vendors, over a dozen local galleries, live performers, and local businesses every month. Culturally, the DTSA ArtWalk holds immense significance for Santa Ana. It celebrates the artistic talents within the community and fosters unity and pride among residents. Featuring works from artists of various backgrounds and disciplines, the ArtWalk has become a cultural cornerstone, attracting visitors from across Orange County and beyond. The event has established artist residencies, public art projects, and collaborations with local schools and organizations, further embedding the arts into the community fabric. Economically, the DTSA ArtWalk positively impacts local businesses and the broader economy. The influx of visitors boosts sales for local restaurants, cafes, and shops, contributing to the area's economic vitality. The ArtWalk has also spurred interest in DTSA as a destination for art and culture, attracting tourists and investors. For artists and performers, the event provides crucial exposure and opportunities for sales and commissions, supporting their livelihoods and encouraging artistic production. The Frida Cinema has leveraged its experience in non-profit governance, community relationships, grant writing, and outdoor event production to grow the ArtWalk. We are proud to have received a prestigious grant from the National Endowment for the Arts (NEA) in 2023, along with support from the California Arts Council and the City of Santa Ana, establishing ArtWalk as an institution that can boast city, state, and federal support. We have also received grant support from several foundations and corporations, including Community Engagement, Stater Bros. Charities, and the Beim Foundation. Our vision is to continue to expand the footprint of our monthly community celebration, as well as to extend its services to artists and