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EXHIBIT 1 galleries beyond the event itself. To make this vision a reality for this event and the community it serves to enrich, The Frida Cinema is requesting sponsorship funds in the amount of$150,000. With these funds, The Frida Cinema will not only be able to ensure that Downtown Santa Ana continues to be provided with its celebrated and impactful DTSA First Saturday ArtWalk event every First Saturday of the month, but also infuse the events, as well as our outreach in the months between, with additional resources and initiatives. These initiatives include bringing on more team members not only to ensure successful and impactful monthly events, but to touch base with our community's galleries, organizations, and businesses throughout the month and ensure that their initiatives are being given promotion by our outreach team, whether those initiatives are on ArtWalk night, or any night of the month. We will expand the ArtWalk footprint to activate new spaces with arts and culture, and with that, increased opportunities and exposure for more of our community's talented artists, creators, and musicians; we will expand our marketing in the effort of growing ArtWalk's already considerable attendance --currently estimated at about 2,000-2,500 throughout the evening -- to the even stronger numbers it used to see in its strongest pre-pandemic years; we will be able to provide more equitable payment to our participating talent; and we will work with our community of artists, arts galleries, and local businesses to identify what sort of enhancements and new activations ArtWalk could take on to better serve, complement, and support our community. I thank you for your consideration, and for your shared vision of the tremendous and much-needed impact that well-supported monthly First Saturday DTSA ArtWalk events could make upon our community. On behalf of The Frida Cinema, our board, and our team, it continues to be an honor to work with so many wonderful Santa Ana artists, businesses, and leaders in producing this vibrant, important, and impactful monthly community program. I am standing by should you have any questions. Most sincerely, Logan row Executive Director The Frida Cinema THEFRIDACINEMA.ORG ENRICHING, CONNECTING, AND EDUCATING COMMUNITIES THROUGH THE ART OF CINEMA ESTABLISHED FEBRUARY 21,2014