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EXHIBIT 1 A DOWNTOWNSANTAANA Ago,4 0):, T WALK PROJECT SCOPE STATEMENT 1. Project Overview • Project Name: DTSA First Saturday ArtWalk • Location: Downtown Santa Ana (DTSA), Santa Ana, CA:Various Locations • Frequency: Monthly(First Saturday of each month) • Objective:To organize and produce a community-driven art walk event that highlights local artists and creators, galleries, and businesses,fostering cultural engagement and supporting Santa Ana's local arts community. 2. Project Goals and Objectives • Showcase Local Artists and Creators: Provide a consistent platform for emerging and established local artists and creators to engage with, and exhibit their work to, the community. • Engage the Community: Encourage community participation and attendance by offering a diverse range of art forms, including visual arts, crafts, live music, and performance. • Support Local Businesses: Showcase, and partner with, local businesses to enhance the event experience and drive economic activity in the downtown area. • Foster Cultural Appreciation: Promote a deeper appreciation for the arts within the community, as well the community's active and thriving arts scene itself, by featuring various artistic disciplines and cultural expressions. • Event Brand Legacy: Ensure recognition of DTSA First Saturday ArtWalk as the staple, premier monthly community event held to celebrate and showcase the community's artists,galleries, and opening gallery shows. 3. Deliverables • Event Planning and Coordination (monthly): o Develop a monthly event schedule, including gallery exhibitions, performances, and special activities. o Secure necessary permits and approvals from the City of Santa Ana. o Coordinate with local galleries, businesses, and community partners for participation, and to ensure active and accurate promotion of their events. • Marketing and Promotion: o Create and distribute promotional materials, including 11x17 event posters and a monthly event program. o Manage digital marketing campaigns to increase event visibility, including newsletters and special media posts.