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<br />PART VI. <br /> <br />SIGNAGE <br /> <br />A. Intent. <br /> <br />Every sign in the Main Street Concourse City Place project will be part of <br />a planned sign program which will be submitted for ;e~lanning department <br />Division review and approval in accordance with the criteria set forth in <br />this Plan and SAMC Divisions 3 and 4 of Ordinance No. NS 2116 <br />(Sections 11 880 through 41 891 of the Code adopted March 18,1991). <br />The purpose of this section is to set forth permitted sign types and provide <br />minimum standards for signs within the Main Street Concourse City Place <br />Specific Development Plan. Consequently, this document identifies and <br />specifies those design criteria for the planned sign program which are <br />different than those set forth in the Code. In considering the planned sign <br />program, the provisions of the Plan shall control. <br /> <br />The Main Street Concourse City Place project is envisioned as a superior <br />quality urban-style mixed-use complex, and architecturally spectacular em <br />commercially restrained. Environmental graphic design will be innovative <br />and attractive but never excessive. Tenant identification on the perimeter <br />of the project (i.e. external signage) will be held to a practical minimum. <br />However, it is critical that the internal signage, particularly the signage <br />along the Concourse, be compatible with the kind of exciting dynamic <br />environment which is intended to be created. For the purposes of this <br />Plan, the "interior" of the Main Street Concourse project is depicted on <br />Exhibit B attached hereto, and incorporated herein. <br /> <br />B. Sign Message Categories. <br /> <br />The project sign program shall address the following categories of <br />information: <br /> <br />. Project and major facilities identification at site entries <br />. Tenant identification signage <br />. Regulatory vehicular signage <br />. Directional vehicular signage <br />. Street identification <br />. Informational pedestrian signage <br />. Directional pedestrian signage <br />. Building identification signage <br />. Site directories and orientation maps <br />. Service signage <br />. Parking level and area identification signage <br />. Visitor directional and informational signage <br />. Building address signage <br />. Building/site directories <br /> <br />44 <br />75A-205 <br />