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REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: SEPTEMBER 5, 2006 TITLE: AGREEMENT WITH DAKTRONICS, INC. FOR A SCOREBOARD AND MARQUEE AT THE SANTA ANA STADIUM CITY MANAGER RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 15t Reading ❑ Ordinance on 2"d Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER 1 Direct the City Attorney to prepare and authorize the City Manager and Clerk of the Council to execute a 10-year agreement with Daktronics, Inc. to provide a scoreboard and marquee at the Santa Ana Stadium, in an amount not to exceed $588,927. 2. Approve an appropriation adjustment recognizing $588,927 in the Acquisition and Development revenue account (account no. 312-01-5071-2) and appropriate same to the Acquisition and Development expenditure account (account no. 312-231-6631). DISCUSSION Requests for Proposal for providing a scoreboard and marquee for the Santa Ana Stadium were issued and mailed to 12 electronic display companies. A pre -proposal conference was conducted, and two vendors submitted proposals for consideration. Daktronics Inc. and Fair -Play each submitted proposals for review. An evaluation committee consisting of representatives from the Planning and Building Agency, and the Parks, Recreation and Community Services Agency rated the two proposals. The committee rated each proposal based on the following evaluation criteria: experience of firm and personnel, ability to maintain the system, past performances and cost of the proposal. The committee applied these evaluation criteria to the vendors, ability to manufacture and install the scoreboard and marquee, and their ability to successfully generate advertising revenue from the stadium scoreboard. The advertising revenue will be used to reimburse the City for future projects in Park District 2. 25L-1