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6. Program Rationale <br />A partnership between the City of Santa Ana and SCE will provide an opportunity for <br />SCE and Santa Ana to work together in identifying and addressing community specific <br />needs and issues. A partnership arrangement provides a process whereby the city can <br />work hand in hand with SCE to develop and implement energy efficiency initiatives. <br />Through this partnership, SCE can better understand and address the city's specific needs <br />and the City can implement an energy efficiency action plan more effectively and <br />efficiently, taking full advantage of available SCE programs and services. <br />Key to the success of the partnership is marketing and outreach to the community. By <br />jointly co-branding messages and using existing city communication channels, the <br />partnership will be able to achieve the broadest reach and response within the <br />community. <br />On an ongoing basis, the partnership will help facilitate the adoption of an energy <br />efficiency ethic at the city that will result in a sustained commitment to energy efficiency <br />and an integration of energy efficiency considerations in the city's decision processes. <br />This Program supports the policy set forth in Decision (D.) OS-O1-055 which notes that <br />"current or future partnerships between IOUs and local governments can take advantage <br />of the unique strengths that both parties bring to the table to deliver cost-effective energy <br />efficiency services." Local government economic redevelopment and similarly <br />designated areas are specifically designed to increase community prosperity and represent <br />a vital source of energy savings across a diverse residential and business market sector <br />that has had lower participation in energy efficiency programs. These customers <br />represent significant energy savings and demand reduction potential, as well as potential <br />lost opportunities if not given targeted consideration. <br />7. Program Outcomes <br />• Funneling of approximately 1 million kWh and 100kW by facilitating energy <br />efficiency retrofits in municipal, residential and small business buildings <br />• Development of an energy action plan for Santa Ana that addresses the energy <br />specific community needs over the next 5 years. <br />• Identification of short and long term energy savings and demand reduction <br />opportunities for Santa Ana communities <br />• Leveraging the city's communication infrastructure to communicate energy <br />savings opportunities to the community and significantly improve community <br />response rates <br />• An energy efficiency `ethic' at the city that will result in a sustained commitment <br />to energy efficiency and an integration of energy efficiency considerations in the <br />city's decision processes. This will be facilitated by the delivery of energy <br />information to the communities, training and education for local government <br />facility managers, energy managers and other staff in the use of `best practices' <br />methodology for identifying and implementing energy efficiency opportunities in <br />Attachment A 2 <br />