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13.6. Marketing Activities <br />The partnership will develop a comprehensive marketing and media plan that is flexible <br />and responsive to community needs. Marketing is addressed through direct mail, E- <br />Newsletter, program literature, fact sheets, face-to-face meetings, customer education and <br />outreach events, welcome packages for new home owners, web links and selected media <br />advertising. Partners will be encouraged to participate in community events, including <br />`neighborhood sweeps' to create excitement and generate interest in energy efficiency <br />and participation in IOU programs and services. <br />Marketing and Outreach Materials: The City may use its communications channels <br />which include, water and waste removal bills, and tax notices to outreach to customers. <br />SCE will provide program materials to Santa Ana including information on statewide <br />campaigis. The partnership will engage in community events designed to increase <br />participating in other local and statewide energy efficiency programs. The Government <br />Energy Action Resources program could provide templates and other marketing materials <br />to facilitate marketing and promotion of community `sweeps' and other outreach events. <br />14. Program Changes <br />This Program is subject to change after discussion with the Partners. <br />Attachment A <br />