SOUTHERN CALIFORNIA EDISON 42 - 2007

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needed. If the Nonresidential Direct Install Program has already been deployed then remaining businesses could be served by the Express Efficiency Program. (f) Residential In-Home Surveys: Coordinate with local agencies to distribute welcome package to new home owners and conduct In-home energy surveys. (g) Mobile Educational Unit: Utilize the Mobile Education Unit for residential community events and distribute energy information and CFLs to each visitor. 3.2. Program Objectives: The primary Program objective is to achieve short and long term energy savings and demand reduction in Santa Ana by partnering with SCE to identify energy efficiency opportunities and facilitate the adoption of energy efficiency measures in Santa Ana communities. Specific objectives of the City of Santa Ana include: 3.2.1. Becoming an Active Energy Efficiencv Partner: Santa Ana's most immediate partnership goal is to provide proactive leadership in energy efficiency in the City. The City wants to work in collaboration with SCE to provide energy efficiency benefits to residents, local businesses, the utilities, and the State. 3.2.2. Targeting Activities in Existing Empowerment Zone: The City of Santa Ana proposes to begin by addressing both utility needs for cost-effective energy efficiency savings and the City's goals of serving its defined Empowerment Zone. The City has a non- profit corporation that addresses this 4 sq. mile azea that houses as many as 60,000 residents, many of them low-income. The Empowerment Zone is marked by low income multi-family housing seemingly suitable for energy efficiency upgrades. The Board of Directors of the Empowerment Zone has already shown interest in an efficiency partnership. The Santa Ana Energy Efficiency partnership will help sign up eligible Santa Ana residents to CARE rates. 3.2.3. Creating a Local Presence for Energy Efficiencv: The City of Santa Ana seeks to immediately create a "face" for energy efficiency by establishing a local presence and outreach campaign. SCE will work with its consultants and vendors to establish specific strategies and tactics to address this need. 3.2.4. Achieving the City's Long-Term Goals: In the long-term the City seeks to integrate energy efficiency considerations in future building decision making, maximize energy efficiency, develop solar capacity and other forms of distributed generation, become active in the California Climate Action Registry, and support the Governor's environmental initiatives. Overall, the City of Santa Ana aims to become a responsible energy consuming city. 3.3. Program Implementation. All partners will participate equally in Program development and the establishment of goals, deliverables and milestones for the Program and share commitment to achievement of Program goals. Projected Activities: The projected activities for the 2007 - 2008 partnership activities are based on a) leveraging Southern California Edison programs, and b) innovative and customized Local Marketing and Outreach Strategies, and c) Special Santa Ana Initiatives. 3.3.1. Leveraging Southern California Edison Proerams. First and foremost, the City of Santa Ana seeks to increase participation in Southern California Edison's existing programs. This proposal presents an initial focus - a strategic roster of programs that will support the partnership objectives -but remains open to working on supporting the uptake of all utility programs and services, as well as third party energy efficiency initiatives. The 2007 - 6