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2008 Santa Ana Energy Efficiency partnership will provide local implementation strategies for <br />four key Edison programs. <br />There are four primary Southern California Edison programs that the City of Santa Ana <br />herein proposes to tap, and which address key market segments: (1) the multifamily housing <br />stock; (2) the small and medium-sized business community; (3) all residential consumers in the <br />City; and (4) school children who can become effective partnership and message "ambassadors." <br />By initiating activities designed to focus on these four market segments -and leading by <br />example through street-lighting upgrades addressed through the SPC program -the partnership <br />can get off to awell-orchestrated and strategic start. <br />(a) Multifamily Home Enerev Visits. Santa Ana has many apartments <br />and the distinction of having the most occupants per dwelling unit of any city in the State. Given <br />these statistics, there is little question that SCE's Multifamily Home Energy Visits program can <br />become a key partnership initiative. By strategically deploying the merits of each appropriate <br />partner -SCE's efficiency expertise, the City's local credibility and knowledge of its property <br />owners, and the nimble and trustworthy nature of a third party implementer which will hire <br />locally for maximum reach into the community -- the partnership will have an unusually strong <br />capability to "get in the door" and tap savings from this hard-to-reach market segment. <br />(b) Small and Medium-Sized Business Community. Businesses not <br />served by the Nonresidential Direct Install Program will be identified for retrofits by the Express <br />Efficiency program. Each performance measure may include an energy and demand reduction <br />savings goal. The identified programs are able to serve all eligible customers. <br />(c) Residential Consumers in the City' Bulb & LiQhtin~ Exchanges. <br />The City of Santa Ana views lighting exchanges for its residential base as a highly valued <br />activity, and one that raises the flag of energy efficiency through high visibility events in the <br />community. By endorsing and promoting these exchanges, the City will work with SCE to <br />encourage residents to take first steps with energy efficiency through highly cost effective <br />lighting exchanges. Through carefully tailored local marketing and outreach, these events will <br />also build project momentum and cause participants to begin a process of leveraging greater and <br />greater savings through more sophisticated measures. <br />(d) School Children• Compact Fluorescent Lamp Fundraisers. School <br />children play an enormous role in their families and communities. For this reason, the City of <br />Santa Ana is specifically excited about using kids as messengers of efficiency. The City is <br />particularly interested in having school children take the efficiency message deep into the <br />community. The potential for the efficiency message to be a powerful instrument of change - <br />potentially causing career direction and job creation - is huge. The City will be key in this <br />endeavor, providing "front-end" and "back-end" support, bringing City leaders and local <br />celebrities to targeted schools to kick-off these activities and rewarding exemplary behavior <br />through commendation at City Council meetings. <br />3.3.2. Additional Pro re ams• By having a local presence managed by <br />professionals and local stakeholders trained on the breadth of Southern California Edison's <br />efficiency programs and services, a number of additional programs will be marketed through the <br />Program. These include: <br />7 <br />