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marKeting & pr highlights <br />website pageviews: 571,891 <br />top 5 pAges: <br />1. Your Guide to the Heart of Orange County <br />2. Santa Ana Events <br />3. Fun Things to Do in Santa Ana: Attractions & Sights <br />4. Eat <br />5. Santa Ana Public Art Guide: Street Murals & Sculptures <br />visitors guide <br />Mailed: 170 <br />Downloaded: 464 <br />(427 English, 37 Spanish) <br />Impressions: 28,393 <br />(10,232 English, 18,161 Spanish) <br />Printed guide is distributed at <br />California Welcome Centers, Santa Ana <br />hotels, John Wayne Airport, and other <br />locations. The digital version is available in <br />English and Spanish. <br />1,017 scans <br />Top scanned campaigns: <br />• Website Promotional Table Tents <br />• Michelada Guide <br />• Spanish Visitor Guide <br />Rack Cards <br />• San Diego Cannabis <br />Postcards <br />547.47% increasemonthly neWsletter 1,022 New Subscribers <br />AN INCREASE OF 130.7% <br /> <br /> • Food Fun & Faraway Places: 91.2K IG Followers <br />• TheTravelMom: 74.9K IG Followers <br />• JustinPlusLauren: 64.1K IG Followers <br />• Peter Greenberg: 51K IG Followers <br />• ConnieGoogleQueen: 22K TikTok Followers <br />• Exploreytion: 14.7K IG Followers <br />eArned mediA <br />Travel Santa Ana’s public relations efforts <br />earned media coverage in the following: <br />• Avin Medios • Impact OC • Pasillo Turistico <br />• Periodismo y Ambiente Descubre <br />• Radio Formula • Smart Meetings • Teleformula <br />• The Packed Bag • The Passenger <br />• Travel Times • U.S. Travel News <br />inFluencers & <br />mediA hosted <br />trAckAble qr codes <br />EXHIBIT 4