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marKeting & pr highlights <br />Impressions: 4.09M <br />(an increase of 43%) <br />Engagements: 136.7K <br />(an increase of 5.7%) <br />Post Link Clicks: 79.7K <br />(an increase of 2.3%) <br />Engagement Rate: 3.3% <br />social media highlights <br />@travelsantaana <br />overvieW <br />Posts = 346 <br />Overall Spend = $16.3K <br />Impressions = 4.06M <br />Link Clicks = 123K <br />Cost-Per-Click = $0.21 <br />Click-Thru Rate (CTR) = 2.59% ThruPlays = 1.7K <br />Cost Per ThruPlay = $9.65 <br />Top Producing Ads or Boosts <br />Blading Cup 2024 = 59K Clicks <br />Santa Ana Michelada Guide = 52K Clicks <br />Dia De los Muertos Celebrations = 28K Clicks <br />San Diego Market Campaign = 27K Clicks <br />video stAts <br />Impressions = 46,203 <br />Views = 28.8K <br />Hours Watched = 479.3 <br />Impressions CTR = 2.9% <br />Top Performing Videos <br />Always Bet on Us - Proud Santaneros Series 1 <br />Discover Santa Ana - Destination Video <br />Santa Ana Is United by Originality - :30 Destination Video <br />EXHIBIT 4