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advertisingadvertising highlights <br />“Always-On” Campaign <br />• 7,835 Room Nights | $1,075,112 in Hotel Revenue <br /> OC Campaigns <br />• 47,318 Room Nights | $6,470,882 in Hotel Revenue <br />Mexico Campaign <br />• 4,443,153 Total Impressions <br />• 6,384 Total Clicks <br />• $37,871 Total Bookings <br />• 264 Room Nights <br />• CTR = 0.14% <br />• Page Views = 40,618 <br />• Number of Flight Bookings = 6 <br />Orange 142* <br />Mexico Campaign <br /> <br />• 3,515,118 total impressions served to users in Mexico <br />• 68,818 total clicks back to the website for an <br />overall CTR of 1.96% <br />• Video instream completed view rate 88.5% <br />• 286,912 completed views, for a :30 video that <br />equated to 143,456 minutes or 2,391 hours <br /> <br />*Three-month campaign <br />TACTIC INDUSTRY AVERAGE PERFORMANCE CAMPAIGN PERFORMANCE <br />Display .10% CTR 0.21% CTR <br />In-need (behavioral)~.30 CTR (estimated)0.76% CTR <br />Instream Video N/A 64% VCR <br />Instream Video Clicks N/A 4.84% <br />Meta .90% CTR 4.67% CTR <br />Retargeting N/A 0.25% CTR <br />Native .30% CTR 1.04% CTR <br />EXHIBIT 4