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Docusign Envelope ID: OB2EE6F4-331 F-4A1 F-8376-C61 C41 C9340B <br />38 <br />Describe your marketing strategy for <br />promoting this opportunity. Upload <br />representative samples of your <br />marketing materials (if applicable) in <br />the document upload section of your <br />response. <br />Ward has a dedicated Sales and Marketing Department focused on developing marketing <br />strategies across numerous governmental agencies. Our commitment to Sourcewell <br />Members is evident in the comprehensive Government Marketing programs we have <br />developed and continue to refine. <br />Utilizing our existing Sourcewell Marketing Best Practices, Ward will continue to promote the <br />above -ground fuel and fluid storage program with related hardware, software, and services. <br />Ward will also proactively target Sourcewell Members, demonstrating to them the Sourcewell <br />value Ward provides. <br />INDUSTRY TRADESHOWS/EXPOS <br />Ward actively attends and is expanding the number of fleet industry trade <br />shows/conferences throughout the United States and continues to promote our Sourcewell <br />Contract at all regional and national fleet government -attended conferences/trade shows <br />(See Extra Document). <br />Some 2024 Expos include: <br />• GFX <br />• NAFA <br />• PWX (APWA) <br />• APWA State Conferences <br />• FleetCon (FleetPros) <br />• FLAGFA <br />• Public Fleet Summits <br />• Sustainable Fleet Technology <br />• ACT Expo <br />Ward will utilize news and public relations to reach Sourcewell Nembers. Ward develops <br />customer -specific case studies/public relations releases highlighting best practices and how <br />our customers have benefited from utilizing Ward solutions. Ward will continue to use this <br />program to include above -ground fuel and fluid storage with related hardware, software, and <br />service contracts. <br />Ward's contacts database encompasses the United States and Canada, and we will <br />develop Sourcewell-specific campaigns utilizing Ward's CRM to expand new Sourcewell <br />sales. <br />Ward will develop Sourcewell-specific campaigns focusing on new and existing customer <br />relationship management -focused on eMarketing campaigns. <br />Through Ward's electronic and print advertising program, Ward includes Sourcewell in our <br />government -specific advertising and media relations program, enabling us to reach <br />Sourcewell Members and non -Members through fleet industry -related advertising. <br />Ward has developed a comprehensive digital marketing program encompassing numerous <br />digital data programs, including webpages, links, metadata, and social media platforms. The <br />following represents several vital programs we have successfully implemented and will <br />continue to utilize, promoting the Ward Sourcewell Contract. <br />WEBSITE <br />hftps://www.ejward.com/ <br />https://www. ejward. com/about-us/sou rcewel I -cooperative -purchasing/ <br />Our website's home page and Tooter contain the Sourcewell logo linked to our dedicated <br />Sourcewell page, which includes the caption "How we provide you value as a Sourcewell <br />awarded contract!" <br />The following content is on Ward's Sourcewell page: <br />Cooperative Purchasing With Sourcewell: <br />With cooperative purchasing through Sourcewell, you save money and time by combining <br />the buying power of more than 50,000 government, education, and nonprofit organizations <br />and streamlining government -required purchasing processes for purchasing your fuel <br />management system. <br />The power of cooperative purchasing provides Government Fleet Managers with compelling <br />solutions that efficiently leverage purchasing dollars for fuel management solutions. <br />Joint Powers laws enable Members to legally purchase through hundreds of competitively <br />solicited cooperative contracts ready for use. Sourcewell offers fleet Members Contract <br />Purchasing Solutions leveraged nationally to enable contracted suppliers and Member <br />agencies to work smarter and more efficiently as they do business with each other. <br />Sourcewell establishes a business and service alliance between Member buyers and <br />contracted suppliers, ensuring a valued and successful national cooperative contract <br />program. Download the Cooperative Purchasing Reference Guide brochure to learn about <br />Cooperative Purchasing. <br />Click here to access Ward's Sourcewell page — and begin saving! (end website) <br />Our Sourcewell webpage includes a link to Sourcewell's Ward Contract page, the <br />Sourcewell Reference guide, and the Sourcewell YouTube video. <br />Ward has developed a meta tag promoting the Ward Sourcewell Program on the Ward <br />website. <br />The meta description on the Sourcewell dedicated page reads: <br />"As Sourcewell awarded contractor, Ward provides fleets with the value and power of <br />cooperative purchasing and saving thousands of dollars." <br />SOCIAL MEDIA <br />Ward incorporates Sourcewell into our active Linkedln media posting (see Additional <br />Bid Number: RFP 081524 Vendor Name: E.J. Ward <br />