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Docusign Envelope ID: OB2EE6F4-331 F-4A1 F-8376-C61 C41 C9340B <br />Document for sample posts). <br />EMAIL SIGNATURES <br />Ward has successfully incorporated Sourcewell's logo into our corporate email signature; all <br />Ward employees include the Sourcewell logo in their email signatures (See Extra Document). <br />PRODUCT LITERATURE <br />The Sourcewell logo is incorporated within all of Ward's product literature. <br />39 <br />Describe your use of technology and <br />Ward has developed a comprehensive digital marketing program encompassing numerous <br />digital data (e.g., social media, <br />digital data programs, including metadata usage, social media, and website platform <br />metadata usage) to enhance <br />strategies. The following represents several vital programs that Ward has successfully <br />marketing effectiveness. <br />implemented and will be utilized to promote the Ward Sourcewell Contract. <br />Ward has a dedicated web page solely for Sourcewell. Our home page and footer contain <br />the Sourcewell logo linked to the page dedicated to Sourcewell on the Ward website, <br />which includes the caption, "We provide you value as a Sourcewell awarded contract!" <br />WEBPAGE <br />The following represents the content on the Ward/Sourcewell page: <br />COOPERATIVE PURCHASING WITH SOURCEWELL <br />With cooperative purchasing through Sourcewell, you save money and time by combining <br />the buying power of more than 50,000 government, education, and nonprofit organizations <br />and streamlining government -required purchasing processes for purchasing your fuel <br />management system. <br />The power of cooperative purchasing provides Government Fleet Managers with compelling <br />solutions that efficiently leverage purchasing dollars for fuel management solutions. <br />Joint Powers laws enable Members to legally purchase through hundreds of competitively <br />solicited cooperative contracts ready for use. Sourcewell offers fleet Members Contract <br />Purchasing Solutions leveraged nationally to enable contracted suppliers and Member <br />agencies to work smarter and more efficiently as they do business with each other. <br />Sourcewell establishes a business and service alliance between Member buyers and <br />contracted suppliers, ensuring a valued and successful national cooperative contract <br />program. Download the Cooperative Purchasing Reference Guide brochure to learn about <br />Cooperative Purchasing. <br />Click here to access Ward's Sourcewell page — and begin saving! <br />Ward has developed a meta tag program specific to promoting the Ward Sourcewell <br />Program on the Ward website. <br />The meta description on the Sourcewell dedicated page reads: "As Sourcewell Awarded <br />Contractor, Ward provides fleets with the value and power of cooperative purchasing and <br />saving thousands of dollars." <br />40 <br />In your view, what is Sourcewell's role <br />Sourcewell has demonstrated an outstanding effort in promoting its contracts at many <br />in promoting agreements arising out of <br />industry -related trade shows and conferences and on its website. Ward expects Sourcewell <br />this RFP? How will you integrate a <br />to continue this effort. Given Sourcewell's strong brand recognition within the public and <br />Sourcewell-awarded agreement into <br />government sectors, the Sourcewell contract is an integral component of our sales approach. <br />your sales process? <br />Ward's existing Sourcewell contract has been utilized extensively throughout the sales <br />process. Our RSMs identify if the potential customer utilizes Sourcewell as part of the Ward <br />sales discovery process, including all employees incorporating the Sourcewell logo and <br />contract number as part of their email signature. <br />Ward Sales also utilizes the strong Sourcewell brand as a critical attribute in saving the <br />potential customer from going through the extensive and costly RFP bid process. Ward <br />routinely provides refresher training for its Sales Team on the benefits that Sourcewell <br />brings to Sourcewell Members. <br />41 <br />Are your Solutions available through <br />Ward has a procurement -specific email for our governmental customers to place their <br />an e-procurement ordering process? If <br />orders. Orders@ejward.com is utilized daily by Ward governmental customers in placing <br />so, describe your e-procurement <br />procurement orders, many of which are Sourcewell orders. <br />system and how governmental and <br />educational customers have used it. <br />Table 5: Value -Added Attributes (100 Points) <br />Line <br />Item Question Response* <br />Bid Number: RFP 081524 Vendor Name: E.J. Ward <br />