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6. Evaluation Metrics <br /> KPI (Key Performance Indicators) Target <br /> Message Deployment Time (from incident to <br /> 90 minutes <br /> Public release) <br /> Website and ALertTraffic During Crises 1,000+ unique visits per 24 hours during active <br /> periods <br /> Social Media Engagement 20% increase in shares/engagement during key <br /> updates <br /> Gouncilmember&Staff Feedback 90% satisfaction with support tools and PR <br /> response <br /> 7. Budget Estimate (6-Month Program) <br /> Item Cost <br /> Communications Audit& Protocol Development $10,000 <br /> Message Toolkit Creation (bilingual) $8,500 <br /> On-CaLL Crisis PR Support (up to 2 activations/month) $10,000 <br /> Media Training& Capacity-Building(2 sessions + materiaLs) $13,000 <br /> Sentiment Monitoring& Evaluation Reports $4,000 <br /> Contingency(10%) $4,000 <br /> Total Estimated Cost $49,800 <br /> EO&Chief Media Strategist 00 per hour <br /> t 00 per hour <br /> swift <br /> 17t manager $110.00 per hour <br /> $75.0:0 per hour <br /> MILAGRO MEDIA STRATEGIES <br />