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8. Implementation Timeline <br /> Week Activity <br /> 1--2 Kickoff, stakeholder interviews, initial audit <br /> 3-4 Develop &finalize crisis protocols. <br /> 5-6 Messaging toolkitcreation <br /> 7-8 Training#1: Roll out media templates <br /> Ongoing On-call PR support+ monthly evaluations <br /> Month 6 Review metrics, training refresh, and final report. <br /> 9. Conclusion <br /> As the only sanctuary city in Orange County and a diverse, vibrant hub of culture and business, <br /> Santa Ana must continue to lead with clarity and compassion, especially during uncertain times. <br /> By strengthening our public relations and crisis communication capabilities, the City can ensure <br /> residents remain informed, protected, and connected to their local government. <br /> This program is designed to complement and empower our internal teams, helping Santa Ana <br /> maintain the trust of its residents through transparency, rapid response, and a unified voice. <br /> Prepared by: <br /> Milagro Media Strategies <br /> Robert Alaniz <br /> robes@milagroage_n_ycom <br /> MILAGRO MEDIA STRATEGIES - <br /> - i <br />