TRIPEPI SMITH & ASSOCIATES, INC.

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Single Seurce Communications • Top-Tier Tool, Affordable Price: Harness the same Al solution used by big businesses, without the big budget. We understand that no two communities are the same. That's why we take a collaborative approach to tailor a solution that perfectly meets your needs. We'll work closely with you to identify relevant keywords for tracking media coverage specific to your agency. You'll then begin to receive regular reports on media mentions, sentiment analysis, location data and top sources. Additionally, we can leverage the tool to curate media lists to support your public relations goals. Please note that each variable is highly customizable, which can impact the scope of work and therefore the cost of this service. Based on our current assessment of your needs, we recommend our base package consisting of up to five queries, a monthly dashboard and newsletter at a frequency of your choice. -- Monthly Metric & Analytic Report Each month, Tripepi Smith will provide a summary report of the Key Performance Indicators or KPIs (reach, posts, engagement, etc.) related to your controlled social media sites and other key metrics if available, such as website visits, media mentions and email open/click rates. This will help us evaluate the success of our efforts as well as serve as an ongoing feedback mechanism for gathering valuable insights that can help inform ongoing communication strategy. — Press Release & News Article Creation Our team is seasoned in crafting compelling press releases and news articles, typically up to 500 words, to amplify Santa Ana's story and establish thought leadership. Tripepi Smith will draft three press releases or news articles per month. We tailor our work to your desired tone and direction, ensuring consistent execution. Collaboration with your staff might be necessary to ensure subject matter expertise and obtain quote approvals. You can lean on us to manage the entire content creation cycle, from crafting key messages and conducting interviews to drafting content and distributing it to your platforms or the media. — Trimester Strategy Meetings Tripepi Smith will host trimester strategy meetings with key Santa Ana stakeholders, such as the Executive Team. These meetings bring together leaders throughout the organization to: • Reflect on communications wins and lessons learned picked up in the previous trimester • Create a plan for outreach in the coming year. We typically collaborate on a Content Calendar in a Google Sheet for easy reference on what external communications need to happen in the coming six to 12 months Talking about communications in local government for almost two hours usually gets everyone's brains churning about how they can get the word out on that next big program or new event. The nature of our work gives us the ability to probe deeper into city events and programs while still thinking broadly about how to get the word out on them. As we discuss audience perceptions and interests, go over best practices and the reasoning/data to back them up, the conversation about communications becomes more than just a strategy meeting. Staff builds perspective on their role as communicators on behalf of their department and the agency. As a result, they become more invested in outreach. Tripepi • 17