TRIPEPI SMITH & ASSOCIATES, INC.

Home Browse Search

Single Source Communications — Virtual Check-In Calls To coordinate our efforts with the City of Santa Ana and sustain momentum on the engagement, Tripepi Smith can schedule a weekly, one-hour phone call that will include a Santa Ana-designated lead(s). Call content will focus on the creation, organization and execution of deliverables for the project. After each call, the client will receive an action summary email summarizing decisions made on the phone call and related action steps. We will produce work, such as a content calendar, press releases/news articles, social media, in a shared workspace where Santa Ana can see our progress in real-time and provide instant feedback as needed. These tools will deliver enhanced collaboration and speed time to delivery. — Social Media Management • Content Creation: Social media content creation involves: planning, fact-checking, sourcing graphics, grammar checking and scheduling the post. Our team has experience producing content across Meta (Facebook and Instagram), Twitter/X, Linkedln, Nextdoor and others. We propose to match the January 2025 mix of social media activity: 30 posts per month and 20 reshares. • Monitoring: Tripepi Smith will monitor Santa Ana's social media site inboxes seven days a week for customer service opportunities, mainly responding to questions. When we identify an opportunity to respond, we will aim to do so within 24 hours of the comment post time or message receipt time. We will occasionally require fact-checking and guidance from Santa Ana for more nuanced responses. We can also monitor up to three additional Facebook groups to find additional community comments and questions pertinent to the City. • Additional: Our work also includes optimizing social media accounts to enhance performance and/or take advantage of useful features. "Boosted Posts" and other targeted advertisements are also helpful in disseminating information to community members, Tripepi Smith is fully capable of running and tracking these paid campaigns (fees to be agreed upon and paid by Santa Ana) — Media Intelligence Feeling overwhelmed by media noise? We get it. We also understand that as a staff person, (a) you're probably swamped and (b) attuning to your community is imperative to your work. That's why city staff across the California leverage our media intelligence services to bridge the gap. Our media intelligence services blend our in-house expertise with the advanced software of Meltwater, an enterprise-class comprehensive media monitoring solution that streamlines media monitoring, reporting, analytics and more for a number of benefits: • Powerful Monitoring: Tracks everything being said about your agency online. • Stay Ahead of Crises: Identify and address potential issues before they snowball, protecting your reputation and minimizing disruption. • Tailored to You: Ditch generic reports and metrics, instead receive insights tailored to your goals. • Smarter Decisions: Make informed choices based on data, not guesswork. Tripepi { 16