Laserfiche WebLink
EXHIBIT B-4 <br />FY25-26 SAFEOC STATEMENT OF WORK <br />General Information: <br />The following Statement of Work (SOW) defines the principal activities and responsibilities <br />of all parties for public outreach services to support the Safe OC (S4), the local iteration <br />of the national See Something, Say Something anti -terrorism public awareness <br />campaign. This scope of work shall stand as an agreement between the City of Santa <br />Ana (here -in -after Santa Ana) and Communications LAB (here -in -after Comm LAB) for <br />the contracted period. <br />Comm LAB will supply the following services: <br />Marketing: <br />• Brand Management <br />• Collateral (fact sheets, brochures, trifolds, etc.) <br />• Video Production <br />Digital Marketing <br />• Website Maintenance <br />• Newsletter Development <br />• Social Media <br />Advertising: <br />a. Content Development <br />b. Graphic Design <br />C. KPI reports <br />Social Media/Search Engine/Key Word ads <br />Paid Advertising <br />Earned Media: <br />• Broadcast Media Placements (English -language & Ethnic Media Outlets) <br />• Print Media Placements (English -language & Ethnic Media Outlets) <br />• Media/corporate promotions <br />• Media Training <br />• Public Information Support <br />Outreach -Education -Partnerships: <br />• Publicity Service Announcements (PSA) <br />• Local Stakeholder Outreach <br />• Elected Officials Outreach <br />• Partner Outreach <br />Project Management <br />• Project Administration Services <br />• Routine Meeting with S4 Strategy Team <br />• KPI Reports <br />No deviation of this SOW will be allowed without written consent from the Santa Ana <br />Project Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will <br />Safe OC Statement of Work <br />FY 25-26� <br />communicationsLAB <br />