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iiwu I <br />SFE aomeiAln9. <br />� SAY soimiLmg <br />Objective: Develop and distribute consistent digital communications to inform the public <br />about S4 updates, alerts, campaigns, and tips to help improve public safety. <br />Task Description: Create monthly newsletters and set distribution frequency. This includes <br />all aspects related to the curation of a newsletter including but not limited to writing <br />copy and generating graphics. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a monthly e-newsletter and distribute to S4 database. <br />b. Utilize online marketing tactics to grow S4 database. <br />c. Provide KPI report to Santa Ana Project to show progress. <br />Santa Ana shall: <br />a. As needed, review, edit, and approve newsletter drafts for distribution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of March 2026 <br />TASK 1-D: NEWSLETTER DISTRIBUTION (Q2 20261 <br />Objective: Develop and distribute consistent digital communications to inform the public <br />about S4 updates, alerts, campaigns, and tips to help improve public safety. <br />Task Description: Create monthly newsletters and set distribution frequency. This includes <br />all aspects related to the curation of a newsletter including but not limited to writing <br />copy and generating graphics. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a monthly e-newsletter and distribute to S4 database. <br />b. Utilize online marketing tactics to grow S4 database. <br />c. Provide KPI report to Santa Ana Project to show progress. <br />Santa Ana shall: <br />a. As needed, review, edit, and approve newsletter drafts for distribution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2026. <br />TASK 2: WEBSITE & MOBILE MAINTENANCE <br />Objective: Update, manage, host, and maintain the S4 website and provide <br />recommendations for updates to improve the user experience and functionality. <br />Safe OC Statement of Work <br />FY 25-26 <br />CommunicationsLAB <br />e.�o..,mU•a�a <br />