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n roe <br />SEF somChinp, <br />• � 0 SAT somoihng <br />Completion Criteria <br />This task will be considered complete once the Q2 toolkit is finalized, posted, distributed, <br />and the Santa Ana Project Manager signs the task completion letter. Planned <br />completion and invoicing: June 2026 <br />TASK 5: ADVERTISING (BUDGET) <br />Objective: Promote S4's overall objectives and micro -campaigns when relevant on its <br />main social media platforms and digital channels via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Execute digital advertising through other online channels (Google AdWords, etc <br />c. Create any necessary content. <br />Responsibilities: <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provide KPI report on performance. <br />Santa Ana shall: <br />a. Provide feedback and approval on the digital advertising budget for search and <br />social media. <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon fulfillment of administrative deliverables and when <br />the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />TASK 5-A: SOCIAL MEDIA/SEARCH ADVERTISING (Q3 25) <br />Objective: Promote S4's overall goals and micro -campaigns when relevant on its main <br />social media platforms via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences. <br />b. Create any necessary content. <br />Responsibilities: <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences. <br />b. Create social media advertisements. <br />c. Analyze engagement and advertising results. <br />d. Provide KPI report on performance. <br />Safe OC Statement of Work JC <br />FY 25-26 alo,Q �� 1 <br />CommunicationsLAB <br />14 <br />