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CUP No. 2024-15 – MainPlace Mall Digital Billboards (2800 N. Main Street) <br />March 10, 2025 <br />Page 2 <br />4 <br />8 <br />2 <br />4 <br />height of 71.83 feet with a sign area of 624 square feet. Exhibit 5 of this staff report <br />highlights the location of both signs on the subject property. <br />Pursuant to the SAMC, the existing signs currently meet the definition of On-Premise <br />Advertisement Signs, as the commercial advertisement pertains solely to goods or <br />services which are produced or offered for sale on the premises where the advertisement <br />is displayed (i.e., MainPlace Mall). <br />The proposed conversion would consist of transitioning the existing digital signs to digital <br />billboards, by providing off-premise advertising in the display in addition to the already <br />provided civic promotions. The physical structures of the signs would remain largely <br />unchanged, with the primary change being the type of digital content displayed. The <br />SAMC defines Off-Premise Advertisement Sign as any commercial advertisement other <br />than an on-premise advertisement sign that advertises products or services that is not <br />located, produced, or offered for sale on the subject premise. As part of the conversion, <br />all existing tenant identification signage would be removed from the structures, and <br />“Santa Ana” would be prominently added to the support beam of each sign to comply with <br />the SAMC requirements and provide clear location identification. <br />The existing freestanding digital signs feature two digital displays supported by a single <br />post, and are situated within existing landscape planters that range from approximately <br />525 square feet to 2,000 square feet in size. The existing digital displays are equipped <br />with light-sensing devices designed to monitor brightness and ambient light conditions, <br />automatically adjusting or dimming the brightness levels to ensure compliance with <br />lighting regulations and to minimize potential impacts on surrounding areas. The digital <br />billboards will operate daily from 6:00 a.m. to midnight. Apart from removal of the tenant <br />identification signs, no equipment upgrades are proposed as part of this request. Further <br />details related to the project and site are listed below in Table 1. <br />Table 1: Project and Location Information <br />Item Information <br />Project Address and Council Ward 2800 N. Main Street – Ward 3 <br />Nearest Intersection Main Street and Mainplace Drive <br />General Plan Designation District Center – Medium (DC-2.1) <br />Zoning Designation Specific Plan No. 4 <br />North Residential/Commercial (City of Orange) <br />East Residential/Commercial <br />South OfficeSurrounding Land Uses <br />West Single-Family Residences across I-5 <br />Property Size 49 acres (2,134,440 square feet) <br />Existing On-Premise Digital Sign <br />Proposed Off-Premise Commercial Advertising Sign (Digital <br />Billboard) <br />Use Permissions Allowed with a conditional use permit (CUP) and operating <br />agreement. <br />Zoning Code Sections Affected Uses SAMC Sec. 41-1110 <br />