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Packet 3.10.25
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Packet 3.10.25
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9/2/2025 9:31:55 AM
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CUP No. 2024-15 – MainPlace Mall Digital Billboards (2800 N. Main Street) <br />March 10, 2025 <br />Page 3 <br />4 <br />8 <br />2 <br />4 <br />Table 2 provides a detailed comparison of the project’s compliance with the applicable <br />land use and development standards. <br />Table 2: Development Standards <br />Standard Required for Digital Billboards Provided <br />Maximum Sign <br />Area As allowed by Caltrans Existing, 672 max. square feet <br />Maximum Number <br />of Faces Two Complies; 2 each <br />Maximum 60 feet (May be modified by the <br />Planning Commission) <br />81 feet and 10-inches max. (Height <br />modification included as part of <br />overall request to the Planning <br />Commission) <br />Spacing Between <br />Billboards 1,000 feet Complies; 1,200 feet <br />Number of Vertical <br />Supports One Complies; One each <br />Design Standards Santa Ana permanently appear on <br />structure <br />Complies; Provided on both <br />structures <br />Project Background <br />The subject structures are located at MainPlace Mall, a prominent 49-acre commercial <br />site comprising eight parcels and approximately 1,130,000 square feet of retail and <br />commercial space. Both signs were originally constructed as part of the establishment of <br />Regional Plan Sign Program Application (RSPG) No. 2014-01, which was conditionally <br />approved by the Planning Commission on May 1, 2015. This was subsequently approved <br />by the City Council on June 2, 2015. <br />On July 19, 2022, the City Council adopted Ordinance No. NS-3023, which updated <br />regulations pertaining to off-premise commercial advertising signage. The ordinance <br />established specific requirements for the location, design, and operation of digital <br />billboards and included provisions allowing for the conversion of existing freeway- <br />oriented, on-premise digital signs into off-premise advertising digital billboards, provided <br />they met the new regulatory standards. <br />The applicant submitted the conversion request on October 12, 2023 but suspended <br />processing the application during a brief period of time. During the review process, the <br />applicant collaborated closely with City staff to ensure full compliance with the applicable <br />development standards and design criteria. Additionally, the applicant worked with staff <br />to negotiate and establish the terms of the Operating Agreement, ensuring alignment with <br />the City’s objectives for digital billboard conversions and regulatory compliance. <br />
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