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1 23222.005-QMP <br />Overview <br />The project proposes to develop a 1.28-acre area for construction of a new 950-square-foot Dutch Bros <br />Coffee with dual drive-through lanes to accommodate up to 23 vehicles in the queue. Specific measures <br />are identified to improve operations and efficiency. These measures improve the overall vehicular and <br />pedestrian traffic by minimizing spillover onto adjacent sites and public roads once the site is constructed <br />and established. Dutch Bros Coffee will create a traffic plan to handle events of high volume of vehicle <br />traffic when the level of service exceeds the 23-vehicle drive-through queuing area. <br />Site Design <br />The Dutch Bros Coffee site is proposing an extensive directional sign package that will direct customers <br />throughout the site to significantly improve the flow of traffic. This will include signs to enter and exit the <br />drive-through and clearly marked areas that customers are not allowed to block in order to allow for safe <br />exiting of the site. A sign package is prepared to depict the directional signage graphics and locations. <br />The layout of the site is designed to create the best possible flow and to maximize the queuing capacity to <br />minimize the potential for spillover. Approximately 500 feet of stacking space is available behind the drive- <br />through window to provide queuing for up to 23 vehicles. Based on available queuing data from other <br />established Dutch Bros Coffee sites in the region, a maximum of 15 vehicles in the queue are projected in <br />the A.M. Peak Hour (7:00 a.m. to 9:00 a.m.) and 22 vehicles are projected in the queue during P.M. Peak <br />Hours (3:00 p.m. to 5:00 p.m.). Based on this information, the proposed dual drive-through with queuing <br />capacity for up to 23 vehicles is sufficient to handle the projected volume. The Site Plan is enclosed to show <br />the site design and layout that will be enacted when queues are observed to exceed drive-through lanes. <br />Operations <br />All staff are required to attend a monthly shop meeting to discuss traffic plans in detail. In addition, the staff <br />will gather before each shift to ensure that the traffic strategy is set. As previously mentioned, Dutch Bros <br />Coffee will create a traffic plan to handle the initial rush of customers expected during the opening weeks <br />since customer volumes may initially exceed projections for the site in the established condition. This plan <br />will be enacted when queues are observed to exceed drive-through lanes. <br />Dutch Bros Coffee will implement a runner system at the proposed facility that is designed to increase <br />speed and efficiency in serving drive-through customers. Approximately three (3) to four (4) Dutch Bros <br />Coffee employees travel from vehicle to vehicle to greet customers and take orders. These "runners" utilize <br />a handheld device to transmit customers’ orders to the multiple drink stations inside the building. <br />Additionally, runners will charge individuals while in line, so by the time they arrive at the service window, <br />they may pick up their order and be on their way. The Dutch Bros Coffee runner system greatly reduces <br />the amount of time necessary in the drive-through queuing lanes with the efficient runner system, which <br />effectively maintains a steady flow of service to mitigate against potential overflow events. The combination <br />of wayfinding signage and on-site “Runners” ensures that patrons are able to easily navigate the site and <br />a Dutch Bros Coffee operational strategies are upheld at all times. <br />The runner system will reduce customers’ time at the window to 30 to 45 seconds. If customers are taking <br />longer than that timeframe, the drink runners will bring drinks to the customers in line behind the window to <br />allow those customers to exit via the escape lane. This means customers are not required to reach the <br />drive-through window to receive their order and exit the site. The escape lane connects directly to the Elder <br />Creek Road access point where patrons may exit quickly after service as to not cause congestion to <br />customers entering the Dutch Bros Coffee site. <br />In addition to the three (3) to four (4) runners, one (1) person's sole responsibility will be traffic control. <br />During peak hours, one (1) additional person will be on staff to assist with traffic control. Tactics will include <br />instructing all vehicles to pull forward as close as possible to utilize the maximum queuing available, <br />