ROCKET LAUNCH MARKETING & PUBLIC RELATIONS (ROCKET SCIENCE MEDIA GROUP, INC.)

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RUCKET LAUNCH Rocket Launch Marketing&PR•190 S.Glassell St.Suite 201,Orange CA 92866 MARKETING & PUBLIC RELATIONS blastoff©rocketlaunchagency,com•(714)694-7190•www.rocketlaunchagency.com ROCKET LAUNCH CONSULTING AGENCY PROPOSAL Client: City of Santa Ana—2025-2026 Marketing& PR Consulting&Strategy Presented: August 14, 2025 SUMMARY Rocket Launch is looking forward to working with the City of Santa Ana to develop a marketing strategy for supporting the City's Parks &Recreation initiatives through June 30, 2026.The proposed Scope of Work(SOW) below outlines Rocket Launch's role in building and executing an advertising and PR plan aimed at increasing awareness, event attendance, online registration and other objectives. SCOPE OF WORK Below is the scope of work that Rocket Launch anticipates as part of the marketing strategy to support City of Santa Ana Parks& Recreation initiatives. Example initiatives to be supported: • Fiestas Patrias(Sept 2025) [driving awareness of the event+attendance] • CULTURA Magazine [driving awareness of the magazine + increase subscriptions] • Tet Festival(Jan 2026) [driving awareness of the event+attendance] • Santa Ana Fun Run (May 2026) [increasing event registrations/participation] 1) Marketing/Paid Media Support(Advertising Consultation, Strategy& Execution) o Consult with client to develop ad campaigns to promote events(such as Santa Ana Fun Run) or initiatives(such as signups for CULTURA Magazine subscriptions.Strategic planning to include: • Plan to secure/negotiate media and media buying • Ad trafficking and monitoring • Ad creative development strategy • Likely to include an emphasis on digital advertising(Meta and display) • Develop and refine target audiences for each paid advertising channel • Execution of ad placements, monitoring and adjusting as needed throughout campaign • Campaign reporting and analytics 2) Public Relations Support(PR Consultation, Strategy& Execution) o Consult with client to develop a proactive PR strategy that drives consumer media coverage supporting events (such as Fiestas Patrias and Tet Festival), including focus including print/online and broadcast coverage in English, Vietnamese and Spanish- language media outlets.