ROCKET LAUNCH MARKETING & PUBLIC RELATIONS (ROCKET SCIENCE MEDIA GROUP, INC.)

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REICKETvzolf, LAUNCH Rocket Launch Marketing&PR• 190 S.Glassell St.Suite 201,Orange CA 92866 MARKETING & PUBLIC RELATIONS blastoff@rocketlaunchagency.com •(714)694-7190•www.rocketlaunchagency.com o Produce Electronic Press Kits(EPK)for each major supported event using curated content(existing event announcement release and past event images/video B-roll) and draft Media Alert highlighting the activities and attractions at each event,encouraging media attendance and coverage. o Development of suggested media messages/interview talking points (as needed). o Provide local (SoCal)outreach to all relevant online/print and broadcast outlets. o Pitch local OC/LA broadcast TV media with the goal of securing at least one (1) live or taped TV segments(pre-event or morning of event) per target event. o Agency attendance at event,to coordinate any onsite media attendance and capturing B-roll for post-event media outreach. o Ensure inclusion of the event on long-and short-lead SoCal online event calendars. o Crisis Communications Consulting—provide agency recommendations and draft key messages in advance for navigating potentially negative public incidents. (*Not inclusive of reactive crisis communications/media relations, which would be handled by the City's PIO). 3) Account Services=(Supporting admin hours, agency meetings and recap) o Maintenance and implementation of strategic marketing plan. o Bi-weekly 30-minute status calls(as needed) o Preparation of reporting materials and other administrative items. o Presentation of program recap materials AGENCY FEES&HARD COSTS The fees below reflect a recommended 12-month partnership (July 2025—June 2026) to support the promotion of City of Santa Ana initiatives to be determined during planning phases. AGENCY SERVICE FEES& HARD COSTS $30,000 Agency fees include the following services outlined in the above scope of work. • Marketing strategy development • Public relations support • Paid advertising strategy&execution • Account management & reporting This SOW proposal represents a bank of 154 agency hours, which can be utilized for various marketing/advertising/PR services as determined during planning. Incremental support needed beyond this bank of hours will be approved and billed separately(based on agency's standard hourly rate) not to exceed an additional$10,000.The initiatives outlined in this proposal are examples, the City will retain the ability to reallocate hours to support initiatives as needed.