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City of Santa Ana <br /> Proposal for Financial Advisory and Dissemination Agent Services August 8, 2025 <br /> A. Firm and Team Experience <br /> 1. Team Qualifications <br /> • Project Manager/Principal Agent—The Project Manager/Principal Agent shall be the primary contact person to <br /> represent your firm. Describe assigned Project Manager/Principal Agent's education, qualifications, and relevant <br /> experience to lead a financing team; <br /> Provided below is the contact information for the project manager assigned to this engagement. Mr. Busch has <br /> served as the City's municipal advisor continuously since 2013 and brings extensive experience and familiarity with <br /> the City's financial operations and long-term objectives. <br /> Primary Contact: Michael Busch,Chief Strategy Officer <br /> Office: (714)923-3541 <br /> E-mail: michaelb@urbanfuturesinc.com <br /> • Key personnel&Associates in charge when Project Manager/Principal Agent is unavailable; <br /> For the scope of services outlined in the RFC, we are assigning ProfectTeamoreanizationa{Chad <br /> three senior level municipal advisors as well as the firm's Series <br /> 54 principal, who oversees compliance activities for the firm. Strategy <br /> Michael Busch will serve as the primary contact and will have <br /> overall responsibility for client service delivery;Branden Kfoury Michael Busch <br /> will serve as transaction manager for municipal advisory ChiefstrategyoWicer <br /> services, and will provide day-to-day coverage. James Morris, , <br /> Managing Director, will serve as the primary contact for Transaction Manager Lead Contact <br /> continuing disclosure services. Wing-See Fox, Managing <br /> Branden Kfoury, James Morris, <br /> Director and Series 54 principal, will be responsible for Director ManaP.Director <br /> 91 <br /> overseeing the municipal advisory activities to ensure <br /> Compliance—Series 54 <br /> compliance with MSRB rules and other applicable regulations. Principal <br /> Cumulatively,the core project team assigned to the City has Wing-See Fox, <br /> over 20 years of experience working with the City of Santa _Managing Director <br /> Ana,and maintains extensive experience assisting cities in Southern California with the execution of general fund <br /> financings,enterprise fund financings,and other economic development assignments. <br /> We are committed to delivering consistent, high-quality service throughout the term of the agreement. For each <br /> financing engagement, UFI assigns a minimum of two municipal advisors to provide both strategic guidance and day- <br /> to-day responsiveness.The designated project manager is supported by a broader team of professionals with deep <br /> expertise in the full range of financing mechanisms utilized by the City.This staffing approach ensures continuity, <br /> responsiveness,and a consistently high level of service for the duration of the engagement. <br /> Provided below is a summary of the assigned team,qualifications,education,and relevant experience. <br /> 9/ UFI <br /> 1 <br />