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City of Santa Ana <br /> Proposal for Financial Advisory and Dissemination Agent Services August 8,2025 <br /> UFl Team Biographies—Key Personnel <br /> Municipal Advisory _ <br /> Michael Busch,Chief Strategy Officer (714)923-3541 <br /> Role:Financing Strategy/Primary Contact <br /> Office Location:Southern California <br /> Experience: Michael is a seasoned municipal executive and public finance professional with <br /> 30 years in public finance with the last 18 years at Urban Futures, Inc.(UFI),where he served f <br /> as owner and Chief Executive Officer before becoming Chief Strategy Officer. His career <br /> includes senior leadership roles as Assistant City Manager and Finance Director, guiding <br /> public agencies with strategic fiscal management and operational leadership. Michael has <br /> advised cities,special districts,and nonprofits across California, helping them identify emerging trends, navigate <br /> complex policy issues, share best practices, and advance their missions through sound fiscal and economic <br /> strategies. Over his career,he has structured and managed more than$5 billion in tax-exempt and taxable debt, <br /> including lease revenue bonds/COPS, water and wastewater revenue bonds, pension obligation bonds, tax <br /> allocation bonds,CFD and assessment district bonds,and New Market Tax Credits.Recognized for linking prudent <br /> fiscal policies with economic development objectives,Michael has helped deliver numerous high-priority projects <br /> for communities statewide. His current and recent clients include the Water Replenishment District of Southern <br /> California, Walnut Valley Water District, and the Cities of Eastvale, Ontario, San Jacinto, Pomona, Oceanside, <br /> Azusa, Banning, Beaumont, Lake Elsinore, and Menifee. <br /> Branden Kfoury,Director 1 (714)923-3560 <br /> Role:Transaction Manager/Day-ta-day coverage <br /> Office Location:Southern California <br /> Experience: Branden Kfoury joined Urban Futures in 2019. He has worked on a variety of debt <br /> offerings for cities and special districts in California including, but not limited to utility revenue <br /> bonds,general obligation bonds, lease revenue bonds, CFD and assessment district bonds, as <br /> well as tax allocation bonds. Mr. Kfoury has extensive experience in all aspects of the bond <br /> financing process and excels at providing value-added debt structuring, credit and quantitative analysis. Since <br /> joining UFI,Mr. Kfoury has assisted with financing and consulting assignments for the Cities of Encinitas, Newport <br /> Beach, Eastvale, Ontario, Fullerton, Pasadena, and Menifee. Previously, Mr. Kfoury worked as a Senior Associate <br /> at Fieldman, Rolapp &Associates where he supported the firm's city and special district clients. Mr. Kfoury has <br /> held prior roles in public finance investment banking,bond insurance, as well as in the technology industry. Mr. <br /> Kfoury passed the CFA Level I Exam in May 2025. <br /> Continuing Disclosure&Financial Forecasting Services <br /> James P. Morris,Managing Director <br /> Role:PMG Financial Forecasting/Consulting Lead <br /> Office Location:Southern California <br /> Experience:James has over twenty-five years of experience working in the fields of financial <br /> analysis, municipal law and public agency governance.Jim specializes in assisting cities and w <br /> special districts in the areas of long-term forecasting, financial sustainability and <br /> comprehensive fiscal assessments. His recent engagements include revenue enhancement <br /> analysis for the Cities of San Mateo, South San Francisco, Cupertino and San Leandro,financial forecast models <br /> for numerous municipal clients including the Cities of South San Francisco, East Palo Alto,Alameda,Albany,Culver <br /> City, Pomona, Huntington Beach and more), preparing fiscal sustainability plans for the cities of Pomona and <br /> Colton, and developing a comprehensive fiscal assessment for the City of Corona. Mr. Morris also has <br /> responsibility for managing and guiding UFI's Analytics and Compliance practice group which includes continuing <br /> disclosure and CDIAC reporting compliance for municipal issuers.Jim began his professional career as a public law <br /> attorney with Best Best&Krieger,where he served as Assistant City Attorney for the cities of Corona and Ontario, <br /> and General Counsel for Western Municipal Water District. Jim is a graduate of Dartmouth College and received <br /> both a Juris Doctorate and Master of Urban Planning from UCLA. <br /> 'ffUFi <br /> 2 <br />