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City of Santa Ana Proposal for Financial Advisory and Dissemination Agent Services August S, 2D25 Activity 3:Pricing and Closing Execution UPI offers extensive expertise in the pricing and marketing of municipal securities, as noted previously. Generally, our approach is to recommend that the underwriter employ an aggressive pricing strategy(aiming for approximately 2 times oversubscription)to achieve the best possible pricing for ourclients.We will work to ensure the best possible result for the City,without risk of diminishing investor participation,and provide post issuance analysis. UFI's scope of work during Activity 3 includes, but is not limited to,the following tasks: • Monitor and track comparable transactions • Analyze alternative couponing and optional redemption strategies • Evaluate use of bond insurance • In a competitive sale,prepare and market bid documents, advise on timing of sale and evaluate bids • Assist with negotiated sale, including advice regarding retail order periods and institutional marketing, analysis of comparable bonds and secondary market data,verify cash flow calculations,and serve as Pricing Advisor • Prepare and coordinate bond closings POST ISSUANCE COMPLIANCE SERVICES UFI will work with the City's finance staff and its Continuing Disclosure Committee to prepare and file all reports, documents, and other filings required for the City's outstanding debt obligations. UF1's continuing disclosure, compliance,and dissemination services include the following: • For the City's municipal securities, prepare and post Annual Reports on the MSRB's EMMA data portal, in accordance with the applicable Continuing Disclosure Certificate/Agreements. • For the City's municipal securities and private placements, prepare and file CDIAC Annual Debt Transparency Reports and Marks-Roos Yearly Fiscal Status Reports through CDIAC's online filing system. • For the City's private placements, prepare and transmit annual reporting requirements to lenders in accordance with applicable private placement documents. • For Listed Events described in the applicable Continuing Disclosure Certificate/Agreement, monitor, prepare and post Material Event Notices on the MSRB's EMMA data portal, as needed. • Through our Municipal Advisory Group,on an as-needed basis, provide guidance and recommendations on disclosure and compliance issues related to the City's municipal securities and private placements. UFl maintains a comprehensive database of the City's outstanding debt obligations that includes the details of the annual reporting requirements listed above and the associated filing/reporting deadlines. UFI's proprietary database is utilized to annually prepare a comprehensive Request for Information (RFI)sent to the City that details the annual reporting process and deadlines and provides an easy to complete Excel workbook for all financial and operating data needed from the City for annual reporting. Upon completion of annual reporting, UFI provides final copies of all the reporting documents to the City. Disclose any potential conflicts of interest with the City; UFI, its related entities or any proposed personnel have no known potential conflicts of interest with the City. We have no compensation/fee arrangements with any other potential parties to the contemplated financing or supplemental proposed services. UFI has no economic arrangements with other "finders", such as governmental consultants, lobbyists,attorneys,or others who introduce finical advisory business. UFI has no"soft dollar"or similar arrangements with registered broker-dealer firms. • Disclose any litigation or investigative proceedings which the firm or any of its members are subject; UFI has not had any pending investigations, legal events or disciplinary actions over the last five years or through its history. This is reflected on its Form MA and Form MA-I, which includes information about any criminal actions, regulatory actions, investigations, terminations, judgments, liens, civil judicial actions, customer complaints, 0UH 12