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Marketing & Promotion <br /> We will continue to design and implement a comprehensive marketing strategy each <br /> month. This includes creating and distributing branded print materials such as posters and flyers <br /> featuring our recently-rebranded ArtWalk logo; managing digital campaigns via email, social <br /> media, and our website http://dtsaartwalk.org; and coordinating media outreach to maximize <br /> visibility and attendance. All collateral will feature the City's approved logo, and will ensure that <br /> outreach extends to audiences beyond the downtown core. <br /> Artist & Vendor Management <br /> Our team will continue to administer an open-call and curated selection process for <br /> participating artists, vendors, and performers. Our process ensures quality, relevance, and <br /> representation of Santa Ana's diverse communities. We will handle onboarding, <br /> communications, layout planning, and distribution of logistics packets to all participants. Our <br /> baseline monthly targets include at least 40 vendor booths, 6 live music performances, 4 live <br /> artists, and full coordination with galleries and creative businesses located within the footprint. <br /> On-Site Event Execution <br /> Each ArtWalk will be fully staffed by a trained team of Frida personnel and volunteers, <br /> overseen by our ArtWalk production leads. We will manage all setup and teardown needs, <br /> including equipment rentals (booths, tables, lighting, sound, signage), coordinate any necessary <br /> street closures, and implement safety measures in accordance with City standards. We will also <br /> oversee performance areas and outdoor activation zones such as 2nd Street Promenade, <br /> Sycamore Street, Calle Cuatro Plaza, and French Street. <br />