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Program Evaluation & Reporting <br /> The Frida Cinema will track attendance, artist/vendor participation, and community <br /> feedback each month. We will continue to communicate any challenges with the City, as well as <br /> share our successes and any opportunities that may exist for collaboration. Our social media <br /> team will continue to post photos and videos of events to further share performances and stories <br /> from ArtWalk, as well as to provide promotion for local artists, galleries, local businesses, and <br /> participating musicians and partners between events. <br /> This full suite of services is designed to ensure the continued success, safety, inclusivity, and <br /> creative excellence of DTSA First Saturday ArtWalk, while meeting the City's expectations and <br /> various community needs. <br /> Marketing Plan <br /> The Frida Cinema will lead a coordinated, multi-platform marketing campaign to <br /> promote DTSA First Saturday ArtWalk throughout the 2025-2026 season. Our marketing <br /> strategy is designed to increase attendance, elevate visibility for participating artists and <br /> businesses, and broaden public awareness both within Santa Ana and across surrounding <br /> communities. <br /> Digital Strategy <br /> We will utilize The Frida's robust digital reach, which includes over 175,000 social media <br /> followers across our two platforms, and over 20,000 email subscribers, to promote each ArtWalk <br /> event with engaging,high-quality content. Monthly promotions will include teaser graphics, full <br /> artist/vendor lineups, site maps,behind-the-scenes previews, and post-event highlights. Paid <br /> social media advertising will target priority zip codes in underserved neighborhoods across Santa <br />