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Item 16 - Agreement for Downtown Santa Ana Clean & Safe Program
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Item 16 - Agreement for Downtown Santa Ana Clean & Safe Program
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1/14/2026 2:38:02 PM
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Agenda Packet
Agency
Community Development
Item #
16
Date
1/20/2026
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EXHIBIT 2 <br />f # <br />THE FRIDA CINEMA <br />Savannah Spicer <br />Economic Development Specialist I City of Santa Ana — Community Development Agency <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />RE: Endorsement of DTSA Services for the Downtown Santa Ana Clean & Safe Team <br />Dear Ms. Spicer, and/or To Whom It May Concern: <br />LOGAN CROW <br />Executive Director <br />323-428-7411 <br />logan@thefridacinema.org <br />305 E. 4`h Street #100 <br />Santa Ana, CA 92701 <br />I am writing to offer my strongest possible endorsement of Jose Romo and DTSA Services, and their proposal to <br />continue leading the City of Santa Ana's Downtown Clean & Safe Initiative. <br />Jose and his team have been indispensable partners to The Frida Cinema, the non-profit arts organization and <br />movie theater for which I serve as Executive Director, and to our greater Downtown community. For over a decade, <br />they've shown up with consistency, care, and a boots -on -the -ground understanding of the unique needs of our <br />urban core. I am sure I speak for so many in our community when I say that DTSA Services isn't just a vendor - <br />they're neighbors, collaborators, and some of the most visible and valuable ambassadors of Downtown Santa Ana. <br />In a cultural district like ours, where residents, business owners, artists, and visitors converge, the tone of a place is <br />set by its streets. Jose and his team understand this. From first-time visitors feeling welcome and safe, to longtime <br />locals feeling proud to live in, work in, and welcome guests to their community, DTSA Services' work directly <br />impacts how people experience Downtown Santa Ana. The importance of clean, safe, and welcoming public spaces <br />cannot be overstated, and DTSA Services has long established itself as an institution that delivers those results day <br />in and day out. Further, beyond their track record of excellent service, what sets DTSA Services apart is their human <br />approach. Jose is deeply known and respected in this community, and that shows in the way his team operates - <br />responsive, professional, and with a sincere investment in seeing our Downtown thrive. <br />I respectfully urge the City of Santa Ana to continue working with DTSA Services. They've earned our trust, and they <br />continue to earn it through action, presence, and performance. Downtown Santa Ana deserves a team that knows <br />this district and community as more than just a contract, and DTSA Services is that team. <br />Thank you for your consideration. <br />With g atitude, <br />�-LogaryCrow <br />Executive Director & Founder <br />The Frida Cinema <br />THEFRIDACINEMURG <br />ENRICHING, CONNECTING, AND EDUCATING COMMUNITIES THROUGH THE ART OF CINEMA <br />27 <br />
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