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Response • the City of 2026 For •' • and River View GolfCourse The First Tee Our partnerships with "grow the game" initiatives and instructional programs are real, proven, and continue to stand the test of time. We have established several strong partnerships with the First Tee and these relationships continue to inspire passion and love for golf in young people. This is a rich area of endeavor for CourseCo, and a full chronicle of our efforts and success in this regard would exceed the scope and purpose of this proposal. We have had the opportunity to manage facilities in communities of high ethnic diversity (for example, Oakland, San Jose and Fresno, California), and we have leveraged those opportunities aggressively. In addition to less formal programs to fill every niche that has potential, CourseCo was instrumental in founding successful chapters of The First Tee in each of those cities. Further, five CourseCo managers plus our COO serve on local Chapter Boards of The First Tee in their respective communities. Tournament Operations Successfully run golf events not only produce high per-round revenues and loyal group business, but they also create a ripple effect generating new customers. The onsite team has expectations that include making outbound sales calls, networking in the local community, using the Pipeline 360 Customer Relationship Management (CRM) tool and participating in weekly sales meetings that measure and log results. Through our recent investment in golf-specific marketing and customer relationship management technologies, we are at the leading edge of the golf industry in our ability to reach new prospects, rebook existing events, collect customer feedback, track outbound sales and marketing efforts, and most importantly, to understand the booking patterns of our golf outings. With a disciplined and focused strategy, CourseCo's property portfolio has experienced an increase in tournament business overall during the past few years, despite a general period of industry decline. Potential golf outing groups include: • Past tournament groups • Regional golf clubs • Regional businesses L lam >> • Public employee groups • Regional charities and service clubs • State associations Specific marketing avenues to drive tournament sales: CourseCo Championship Tournament • Outbound sales calls—telephonically or in person Palouse Ridge Golf Club • Networking with event planners, associations, local organizations • E-blasts • Direct mailings to identified groups • Promotional offerings to event coordinators • Personal calls following up on all contacts to collect feedback post event • Rebooking campaigns • One-on-one marketing to larger local employers for the purpose of developing after work leagues • Utilizing regional professional and business lists Y=iIiMCO 16 — 77 3/3/202&ge 21 I '