Agenda Packet_2026-03-03 - Laserfiche WebLink

Home Browse Search

Response • the City of 2026 For •' • and River View GolfCourse Developing marketing materials for distribution: • Brochures and mailers • Email visual messages • Posters, flyers, and photos • Active use of website for direct promotion Our strategies will include: • Pipeline 360—a golf specific CRM (customer relationship management) a software used at all our facilities with a robust tournament schedule. • Director of Sales and Marketing—will oversee the sales efforts through scheduled sales calls with the onsite staff. • Sales Training— providing sales training programs for all of our properties • Structured Sales Programs—custom designed sales programs that go well beyond marketing for properties with outbound sales needs. If CourseCo is chosen to operate the River View Golf Course, these resources will be applied immediately at the course level to quickly boost revenue. The outside event customer is the highest spending golfer at any golf course. While it is always necessary to balance the scheduling of such events in order to not displace regular customers, a disciplined and strategic tournament sales approach can provide significant additional revenue. We see great opportunity in becoming a value round of golf, combined with a great overall experience at the facility, to the many residents of communities within our greater market area. Our sales tools, support and techniques will give us a significant advantage in growing the tournament business. Driving Range and Practice Facilities The driving range and practice facilities at River View Golf Course are in need of improvement to compete with public access golf courses in the area. The range landing area is all dirt, including the target greens, and an upgrade such as TopTracer would go a long way to make it a very desirable practice facility for players of all ages and abilities. We will look at the potential to modify the current programing specifically targeting increased use of the practice facilities during the times in which the range has low utilization. Our experience with similar programs have been tremendously successful at other CourseCo Properties. They are designed for golfers that are looking to join a low monthly fee program for increased value and reduced afternoon rounds of golf, which in turn increases traffic for our food and beverage operations as well as the Pro Shop. We anticipate that this will bring in significant range revenue and result in more golfers considering us their "home" golf course. We utilize top quality range balls at our facilities which are changed out on a regular basis to ensure a quality product, and the balls are washed daily. We also feel it is important to supply chairs, bag stands, and club cleaners for additional customer satisfaction. These additions add an upscale, relaxed feel to the facility, therefore extending the length and frequency of our customers' practice sessions at the property. Our Outside Services staff has the responsibility of policing the tee area and will remove empty buckets and trash to help keep the area fresh for each customer. The overall operation of the range, including picking and purchasing of equipment and supplies, will be overseen by the Golf Operations Manager. A regular schedule for picking by cart and range staff will be established and adjusted based on business demand and hours of daylight. Purchasing will be handled through one of several national vendors and will take advantage of CourseCo's buying power. Y�__ �fC�kfi ICO 16 — 78 3/3/202&ge 22 I '