Item 16 - Agreement for River View Golf Course Managment Services

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Letter of Transmittal Dear Hawk Scott, We are pleased and excited to submit our proposal to the City of Santa Ana for the management of River View Golf Course. For 37 years, our firm has prioritized forming high -trust relationships with municipal partners including our most recent contract at nearby Fullerton. Our relationship with our clients stems from our Four Core Values: 1) Financial Performance 2) Community Inclusion 3) Environmental Stewardship 4) Stakeholder Communication. Guided by these principles, we remain closely aligned with our clients and the communities for which we are stewards. Having operated municipal golf courses in California since 1989, our entire executive team is genuinely excited about the opportunity to partner with the City of Santa Ana on River View Golf Course. Several of our team members have both worked and lived in Southern California for significant parts of their careers and know both the market as well as the course. Operational excellence in hospitality, marketing, operations, financial controls, and revenue production is essential, and these are areas in which we excel. More importantly, we believe our demonstrated commitment and the pledges outlined in our proposal make us uniquely qualified for this project. We are committed to expanding community usage and programming at all our courses, and we know that River View Golf Course is at a critical crossroads as it transitions from a long-term lessee to a management contract. This will not be the first time we have encountered a transition similar to this, and in fact some of the best examples of our success in private -public partnerships have come in similar scenarios. While we are proud of all of our work, at Boundary Oak Golf Course in 2009 and then San Jose Munipal Golf Course in 2023, we followed long-time lessees and in both cases we were able to hire the majority of the existing staff, embraced the long-time loyal customer base and then elevate the overall facility conditions and guest experience. We would encourage you to check with our clients at both locations as we are confident they will give us glowing references. Capital planning and project management will be an important part of this next phase at River View Golf Course. As outlined in this proposal, CourseCo is experienced and adept at both planning and executing capital projects and understands working within municipal requirements. Our standard practice when taking over a new operation is to spend the first 3 to 6 months conducting a full evaluation of capital infrastructure as well as capital opportunities at the golf course. We work with the City staff, incumbent employees that join our team, gather feedback from the customer base and ultimately apply our industry experience to develop a 5- year capital plan. This plan will be reviewed and presented for City approval and then updated each year during the budget process. We find taking this time at the beginning for a complete evaluation leads to optimal planning and decision making. We look forward to this part of the process at River View, collaborating with the City and starting this process. In addition to capital planning, the availability of capital funding will be important for the success of River View. Having done a preliminary tour of the property and based on feedback from City staff, it is apparent that there is significant deferred capital maintenance in most areas. To assure an improved guest experience that is quickly evident, we believe a capital reserve of 15% of gross revenues per year is appropriate. While this will not immediately address all capital needs, it will allow for a consistent investment in the property in the next couple of years. This will both protect the aging, and in some cases failing, infrastructure as well as provide new revenue opportunities. COURSECO Page 1 I