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Item 16 - Agreement for River View Golf Course Managment Services
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03/03/2026 Regular
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Item 16 - Agreement for River View Golf Course Managment Services
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2/25/2026 10:13:39 AM
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City Clerk
Doc Type
Agenda Packet
Agency
Parks, Recreation, & Community Services
Item #
16
Date
3/3/2026
Destruction Year
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• Have emergency protocols and backup supplies <br />• Always do a client walkthrough before event day <br />• Keep printed checklists for setup, service, and cleanup <br />In terms of marketing, developing a robust food and beverage related activities calendar that attracts residents <br />to the course to dine is critical. The calendar should align with golf events or instruction and could promote <br />such activities as: Whiskey Tastings, Microbrew Festivals, Themed Events, Pasta Festivals, Cigar Events, <br />Brunches, and Sporting Events among others. Additional revenue can also be generated from creatively <br />marketing on -course specials, barbeques at the turn, and grab -and -go box lunches. On course food and <br />beverage cart service will be available daily, weather permitting. <br />We would also extend our services to our local communities by providing Friday "Date Night" dinners after <br />hours in our cafe in the fall and spring. Summer months will be served outside on our patio with live jazz music. <br />In addition to these plans, we would establish a robust calendar of events, most of which include food and <br />beverage components. <br />River View Golf Course, like many older facilities, is limited by the infrastructure of the Food & Beverage <br />facilities. At many of our locations, instead of dwelling on our limitations such as "lack of banquet space" or <br />"limited kitchen facilities," we have taken advantage of what we do have and have been creative in working <br />within what is available. Under our management, we would analyze and formulate a plan similar to what we <br />have done at some of these facilities. This would include a number of upgrades and remodeling as funds <br />become available: <br />• Fresh paint <br />• New tables <br />• New Chairs <br />• Updated lighting <br />• New flat screen televisions <br />• Bar and Pub style seating with six beers on tap <br />• Outdoor Patio remodel to include lounge furniture and shade <br />• Outdoor catering improvements including granite buffet tables and shade screens over scoreboards <br />• New custom-built bar for Catering Area <br />These improvements, along with our innovative approach to non -golf events, will provide for steady <br />performance in Food & Beverage revenue in years to come. <br />Pro Shop Retail <br />Our Methodology <br />Merchandise sales have the potential to be a solid revenue center for all public golf courses. <br />The current operator's retail sales are far below the national revenue per round average for a <br />municipal golf course, and far below CourseCo's average at our managed courses. The key to <br />success in this area is the appropriate and strategic inventory management practices that <br />mirror periods of high traffic demand and slower periods. Setting the right price is a crucial <br />step in achieving retail merchandise profitability. Once we have a clear understanding of our <br />product cost, we typically set initial pricing to achieve predetermined margins. The mark-up <br />covers our cost and profit margin, considering competitor pricing and industry standards. We <br />also seek to implement a multitude of more innovative pricing strategies and discounting <br />tactics when they make sense, for example: <br />-it <br />_Amg <br />Pro Shop Display <br />Foxtail Golf Club, <br />Rohnert Park CA <br />COURSECO <br />I <br />Page 26 <br />
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