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Figure 11 presents the truncated positive arguments tested, as well as voters' reactions to the <br />arguments. The arguments are sorted from most convincing to least convincing based on the <br />percentage of respondents who indicated that the argument was either a `very convincing' or <br />`somewhat convincing' reason to support the measure. Using this methodology, the most com- <br />pelling positive arguments were: All money raised by the measure will stay local to fund essen- <br />tial services and facilities here in Santa Ana. By law, it can't be taken away by the Federal <br />Government, State or County (76% very or somewhat convincing), The City maintains 454 miles <br />of streets, 90 miles of storm drains, and 371 acres of parks and playfields. This measure pro- <br />vides the funding we need to keep our streets, infrastructure, and parks in good condition (72%), <br />and Fast emergency response times for 9-1-1 calls are critical for saving lives. This measure <br />ensures that we have enough law enforcement officers, firefighters, and paramedics to respond <br />quickly to 911 emergencies (72%). <br />TOP POSITIVE ARGUMENTS BY INITIAL SUPPORT Table 3 on the next page lists <br />the top five most convincing positive arguments (based on the percentage of respondents who <br />cited it as very convincing) according to respondents' vote choice at the Initial Ballot Test. The <br />most striking pattern in the table is that the positive arguments resonated with a much higher <br />percentage of voters who were initially inclined to support the measure when compared to voters <br />who initially opposed the measure or were unsure. Nevertheless, three specific arguments were <br />ranked among the top five most compelling by supporters, opponents, and the undecided. <br />City of Santa Ana True North Research, Inc. © 2025 <br />