Item 08 - Ballot Measure Polling Results

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F I N A L B A L L O T T E S T Voters' opinions about ballot measures are often not rigid, especially when the amount of infor- mation presented to the public on a measure has been limited. An important goal of the survey was thus to gauge how voters' opinions about the proposed measure may be affected by the information they could encounter during the course of an election cycle. After providing respon- dents with the wording of the proposed measure, projects and services that could be funded, and arguments in favor of and against the proposal, the survey again asked voters whether they would vote 'yes' or 'no' on the proposed sales tax measure. Question 1 1 Now that you have heard a bit more about the measure, let me read you a sum- mary of it one more time. To maintain funding for city services, such as fire protection, para- medic, and 911 emergency response; crime prevention; graffiti removal; addressing homelessness; and keeping streets, sidewalks, parks and public facilities safe, clean, and well - maintained; shall City of Santa Ana's ordinance renewing the existing 1.5 cent sales tax be adopted at the current rate (no increase), providing approximately 84 million dollars annually for city services until ended by voters, with independent audits, citizen oversight, and all money locally controlled? If the election were held today, would you vote yes or no on this measure? FIGURE 14 FINAL BALLOT TEST Prefer not to answer Not sure 3.1 7 Q Definitely nc 1 2.4 Probably no 13.8 Probably yes 31.2 efinitely yes 31.6 At this point in the survey, support for the measure was found among 63% of likely November 2026 voters surveyed, with 32% indicating they would definitely support the measure. Approxi- mately 26% of respondents opposed the measure at the Final Ballot Test, and 1 1 % were unsure or unwilling to state their vote choice. City of Santa Ana True North Research, Inc. © 2025