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ALTERNATIVE OPTIONS <br />To this point in the survey, voters were asked about a measure that would continue the existing <br />1.5 cent sales tax until ended by voters. For those who were unsure or opposed to the measure <br />at the Final Ballot Test (Question 1 1), the surveyed followed up with alternative options. <br />SUPPORT WITH ?n YFAR SUNSET Adding a 20 year sunset to the measure had little <br />appreciable impact on support for the proposal, as shown in Figure 15. just 1% of respondents <br />switched to a supportive position with the addition of a sunset, bringing total support for this <br />option to 64%. <br />Question 12 What if the measure extended the sales tax at the current 1.5 cent rate for a set <br />period of 20 years? Under these circumstances, would you vote yes or no on this measure? <br />FIGURE 15 FINAL BALLOT TEST 20 YEAR EXTENSION INFO <br />Prefer not to <br />Not sure answer <br />6.7 ] 3.1 <br />Definitely <br />1 7.4 <br />Probably <br />8.6 <br />Probably yes <br />1.4 <br />Definitely yes <br />0.0 <br />efinitelyyes @ <br />1 .5 cents <br />62.8 <br />Respondents who were unwilling to support the <br />proposal at Question 12 were subsequently asked whether they would support the measure if it <br />reduced the sales tax rate from 1.5 cent to 1.25 cents until ended by voters (see Figure 16). An <br />additional 8% of respondents switched to a supportive position if the measure involved a rate <br />reduction, bringing total support for this option to 72%. <br />City of Santa Ana True North Research, Inc. © 2025 <br />