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City of Santa Ana Baseline Sales Tax Extension Survey December 2025Section 7: Negative Arguments <br />Section 6: Interim Ballot Test <br />Sometimes people change their mind about a measure once they have more information <br />about it. Now that you have heard a bit more about the measure, let me read you a summary <br />of it again. <br />To maintain funding for city services, such as: <br />• Fire protection, paramedic, and 9-1-1 emergency response <br />• Crime prevention <br />• Graffiti removal <br />• Addressing homelessness <br />• And keeping streets, sidewalks, parks and public facilities safe, clean, and well- <br />Q9 <br />maintained <br />shall City of Santa Ana's ordinance renewing the existing 1.5 (one point five) cent sales <br />tax be adopted at the current rate (no increase), providing approximately 84 million <br />dollars annually for city services until ended by voters, with independent audits, citizen <br />oversight, and all money locally controlled? <br />If the election were held today, would you vote yes or no on this measure? Get answer, <br />then ask: Would that be definite) (es/no) or robabl (es/no)? <br />1 <br />Definitely yes <br />37% <br />2 <br />Probably yes <br />30% <br />3 <br />Probably no <br />10% <br />4 <br />Definitely no <br />12% <br />98 <br />Not sure <br />8% <br />99 <br />Prefer not to answer <br />2% <br />Next, let me tell you what opponents of the measure are saying. <br />Q10 <br />Opponents of the measure say: ------ Do you think this is a very convincing, somewhat <br />convincing, or not at all convincing reason to OPPOSE the measure? <br />rn <br />= <br />rn <br />s c <br />_ rn <br />roc <br />a <br />v <br />o `w <br />Randomize. Split Sample Al/A2 <br />> <br />v <br />�" <br />a " <br />O <br />N o <br />Z a <br />0-0Z <br />a� <br />a <br />Residents and local businesses have been hit <br />Al <br />hard by inflation, high interest rates, and cost <br />50% <br />24% <br />10% <br />6% <br />7% <br />2% <br />of living increases. Many are struggling to <br />stay afloat. Now is not the time to raise taxes. <br />Santa Ana is an expensive place to live, <br />A2 <br />especially for young families, seniors, and <br />25% <br />38% <br />16% <br />10% <br />7% <br />3% <br />those on fixed incomes. Passing this tax will <br />make it even less affordable. <br />City of Santa Ana True North Research, Inc. ©2025 <br />