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Insight •• <br /> Cobb County, Georgia <br /> Technology •* Solutions r Related Services <br /> 1% commitment to attend, e-rhibit and participate at the NIGP Annual Forum in an area reserved by <br /> OAfl IA Partners for partner suppliers. Booth space will be purchased and staffed by Supplier. In <br /> addition, Supplier contntits to provide reasonable assistance to the overall promotion and <br /> marketing of orts for the NIGP Annual Forum, as directed bti,OAINIA Partners. <br /> Insight Response: <br /> Insight commits to attend, exhibit at, participate in, promote, and market the NICP Annual <br /> Forum in an area reserved by OMNIA Partners for partner suppliers. Insight has been <br /> exhibiting at the NICP Annual Forum for over ten years. <br /> vi. Design and publication of national and regional advertising in trade publications throughout the <br /> term of the Master Agreentent. <br /> Insight Response: <br /> Insight will work with OMNIA Partners to create a national print advertising campaign for <br /> this contract. Among the possible publications for consideration are Center for Digital <br /> Government I Center for Digital Education 1 Government Technology, EDUCAUSE <br /> Review, and American City & County. We currently partner with OMNIA Partners on these <br /> types of advertising activities. <br /> vii. Ongoing marketing and promotion of the Master Agreentent throughout its terns (case studies, <br /> collateral pieces,presentations,promotions, etc.). <br /> Insight Response: <br /> Insight will continue to work closely with OMNIA Partners in the development of a mutually <br /> agreeable marketing plan. We believe that marketing efforts should be primarily focused <br /> on decision makers in both procurement and IT, as we have found that marketing to these <br /> higher-level decision makers results in a significantly higher return on investment. <br /> The following is a general overview of our marketing commitment. <br /> Insight Commitment <br /> Insight commits to spend up to 0.25% of contract revenue in marketing activities to <br /> promote the contract. These activities will include, but not be limited to, participating in <br /> tradeshows, creating co-branded marketing collateral, developing sales contests, driving <br /> awareness of the contract, and other activities as determined by Insight management. <br /> Incremental Funding <br /> Insight will make a coordinated effort internally to work with our manufacturer and <br /> publisher partners to provide incremental marketing funds for promotion of the contract <br /> and the manufacture r'slpublisher's products and solutions. <br /> Collateral <br /> Insight will work with OMNIA Partners to create marketing collateral, similar to what we've <br /> done under the current contract. An example of that collateral is included in Section 9 — <br /> Appendices, Appendix E. <br /> Case Studies <br /> Insight will work with OMNIA Partners to document case studies, similar to what we've <br /> done under the current contract. An example of a case study is included in Section 9— <br /> Appendices, Appendix F. <br /> 10/13/2022 Request for Proposal Response#23-6692 Page 147 <br />